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Discovering the Italian Fashion System
Dec '09
For those people who are professionals in a fashion field, or simply fashion addicted persons interested in following everything that is related to new fashion trends, there's the occasion to participate to Scuola Leonardo da Vinci professional preparatory course for Fashion Shows.

One of a kind in Italy, this course will permit participants to dip into Italian Fashion System and its secrets by being directly involved in Milan's Fashion Week scenery. It will allow them to interact and learn from professionals in the business, and provide them with a real world knowledge of the Italian fashion industry.

The course is designed to be extremely practical and to give students an in-depth look at the world of fashion. That is why the course is carefully programmed to combine class hours with practical on site visits with professionals in different areas of the fashion industry. All the lectures are held by fashion experts, designers, fashion journalists and fashion buyers.

Students will be given a tour of the most popular shops located in the heart of the world famous Milan's Fashion District. All the students that enroll to the Preparatory course for Fashion Shows will have the opportunity to visit “Sfilate”, the catwalks, where some of the industry's top models can be seen showing famous collections from all over the world.

The subjects that will be faced during the course are all related to the organization and importance of the Italian Fashion system, touching the main points such as: fashion trends, famous brands, famous designers, the business of fashion and fashion merchandising. The course program is extremely flexible, since the world of fashion is always changing and the school wishes to keep students consistently up-to-date with the emerging trends and practical industry applications specific to fashion shows.

In class students will analyze forms of fashion styling through some the most famous Italian fashion magazines such as: Vogue Italia, Amica, Marie Claire, Elle, and they will study the successful business models of iconic companies like Dolce & Gabbana and Giorgio Armani. Participants will study the pipeline of fashion distribution, and different modes of industry communication and media.

The Preparation course for Fashion Shows is taught in Italian so it is advised that students have an intermediate level of language in order to be able to follow the lessons without problems. In case they still don't have this kind of knowledge of Italian, the school also offers many different types of Italian Language classes that can properly prepare students for their Fashion Shows course.

The next Fashion Show Course will start on February 15th 2010 and it will last for three weeks.

Scuola Leonardo da Vinci

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Courtesy: Andritz

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