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Collaboration on sustainable t-shirt to stop deforestation
Dec '09
Vivienne Westwood and Anvil Knitwear joined forces to launch a limited edition T-shirt to support the efforts of rainforest nations at the United Nations Climate Change Conference in Copenhagen to stop deforestation.

"I am so glad to have had the opportunity to do this tiny, tiny thing - design a T-shirt - every little bit helps," said British fashion designer Vivienne Westwood. "ACT FAST/SLOW DOWN and stop climate change. That's the message. We must all commit ourselves. Say YES to the Rainforest."

Deforestation is responsible for approximately 20% of global greenhouse gas emissions, more than all the world's cars and trucks combined. Despite the rainforest's great value to the environment - absorbing carbon, purifying water and playing home to millions of species - they have no market value alive. The only value a tree has today is dead, as timber.

The Coalition for Rainforest Nations wants to right this situation at the climate summit in Copenhagen by initiating a mechanism known as REDD+ (Reducing Emissions from Deforestation and Degradation). Through REDD+, the United Nations will issue carbon credits for each hectare of living rainforest. These in turn could be traded on the world's commodity markets to countries, such as the United Kingdom, that need to reduce their emissions at low cost. The proceeds would go to poor landowners who today have no option today but to log their trees.

"We are truly honored to have Vivienne and Anvil supporting the rainforest cause," said Kevin Conrad, Executive Director of the Coalition for Rainforest Nations and Papua New Guinea's Special Envoy and Ambassador for Environment & Climate Change. "We hope that the launch of these fabulous T-shirts will help draw more attention to deforestation and the plight of our citizens who are now on the frontline in the battle against climate change."

Anvil Knitwear, Inc., a leading manufacturer of socially and environmentally responsible apparel and accessories, provided eco-friendly T-shirts from its AnvilSustainable collection. Each shirt is made with a blend of recycled polyester, derived from approximately three recycled plastic bottles, and transitional cotton that comes from farms that are converting to organic farming methods, a three-year process required for receiving organic certification. Eco-friendly printing for the shirts was provided by New Buffalo Shirt Factory.

"Environmental issues are extremely important to Anvil - we manufacture in Central America, and rainforests are in our backyard," said Anthony Corsano, CEO of Anvil Knitwear. "We try our best to walk the talk by improving energy efficiencies, reducing greenhouse gas emissions and using materials that are less harmful to the environment, and we are honored Vivienne Westwood and the Coalition for Rainforest Nations selected us to partner with them on this important campaign."

Anvil Knitwear

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