Home / Knowledge / News / Fashion / CP3.III to complement Paul's lightning-quick playing style
CP3.III to complement Paul's lightning-quick playing style
19
Dec '09
Jordan Brand, a division of NIKE, Inc. and All-Star guard Chris Paul announced the nationwide launch of Paul's third signature shoe, the JORDAN CP3.III. The JORDAN CP3.III introduces new technology, called Podulon, to complement Paul's lightning-quick playing style. This innovative midsole cushioning system has never been used before in a performance basketball shoe.

Podulon was developed as an evolution to the Independent Podular Suspension system that was a cutting-edge feature of the AIR JORDAN XX. Podulon's breakthrough lies in the engineered shape of Cushlon foam that, when strategically placed under the forefoot area receiving high impact, provides cushioning exactly where needed without compromising the integrity of the shoe. Cushlon's lifespan is long, so the Podulon technology is meant to sustain comfort and responsiveness.

"We're constantly working to develop new technologies that complement Chris's advancement in the game of basketball," said Jason Mayden, Jordan Brand Senior Footwear Designer, who collaborated once again with Paul to design the JORDAN CP3.III. "The performance elements incorporated in the JORDAN CP3.III will only enhance his explosive, agile and fast style of play."

The shoe's overall design inspiration comes the hornet, chosen both for its reference to Paul's team and for its amazing maneuverability in nature. As a personal tribute to Paul, the JORDAN CP3.III includes a special "Family Crest" graphic with details representing his mother, father, brother and late grandfather. For example, one of the hexagons features his father's initials surrounded by the number "28" to symbolize the number of years Paul's parents have been married.

"The JORDAN CP3.III is my most comfortable basketball shoe yet. Not only does this shoe have incredible performance benefits, but I also love the way its design represents me and the people most important in my life," said Paul.

As one of the game's top point guards, Chris Paul has entered his fifth season as a team leader, a MVP contender and perennial All-Star. Paul's character and unrivaled talent led him to be handpicked by Michael Jordan during his rookie year to become a member of Team Jordan. Paul joins fellow Team Jordan athletes Dwyane Wade, Carmelo Anthony and Derek Jeter as the next generation to carry on Jordan's legacy on and off the court.

Jordan Brand


Must ReadView All

SABIC signs MoU with PRC province for petrochem complex

Textiles | On 26th Sep 2018

SABIC signs MoU with PRC province for petrochem complex

The Saudi Basic Industries Corporation (SABIC) recently announced the ...

New Pakistani federation to fight for workers' rights

Textiles | On 26th Sep 2018

New Pakistani federation to fight for workers' rights

The various unions in Pakistan’s textile and garment industry...

Courtesy: Pexels

Textiles | On 26th Sep 2018

Fitch raises growth forecast for India to 7.8% in 2018-19

Rating agency Fitch last week raised India’s growth forecast for...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search