Charity associated with launch of B.A.Y footwear series from Yums
21 Dec '09
2 min read
This holiday season, millions of people will stand in lines to purchase shoes that will only be worn a few times. Unfortunately, over 1.5 billion people worldwide do not own one pair of shoes. YUMS Shoes is dedicated to changing that.
YUMS has partnered with Soles4Souls to make a difference in the lives of those in need of shoes. YUMS will introduce "The B.A.Y. Series", a fashion forward, innovative approach to sneakers. For every 3 pairs of The B.A.Y. Series sold from website, YUMS will donate a new pair of shoes to Soles4Souls. The B.A.Y. Series defines affordable luxury and offers a clean, sleek, full grain leather sneaker with denim accents and a custom sole cleverly embedded with the YUMS Logo. In addition, the company will rally support from the local community and their loyal customer base to gather additional shoes to donate.
"Being familiar with Soles4Souls's great work through my church, I feel blessed to partner with them to help the less fortunate," said Howard "Tex" Moton, Designer of YUMS.
"During the holidays, many people are reminded of the overwhelming needs of the global community," said Wayne Elsey, Founder and CEO of Soles4Souls, Inc. "But often times, people forget the importance of a single pair of shoes. It can mean the difference between a good education and none at all in most third world countries. Thanks to our friends at YUMS Shoes for recognizing this need and helping us change the world one pair at a time," he said.
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