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Accessories maker Oakley unveils new 2006 sunglass line

Oct '05
Accessories manufacturer Oakley Inc announced the release of FIVES 3.0, the latest milestone in the company's thirty-year legacy of blending science with art. Featuring a complete style update to the company's highly successful sunglasses originally launched in 1997, FIVES 3.0 represents the first release of the company's 2006 sunglass line.

"With an unbelievable three million pairs sold and having been a top-five seller every year since its creation, the challenge in creating the next generation of FIVES was keeping the fashion, fit and performance of a true Oakley original intact," said Oakley President Colin Baden.

"Representing the launch of 2006 sunglass line, FIVES 3.0 not only continues the evolution of this popular model, yet does it at an attractive price point with no compromise on the benefits of Oakley's High Definition Optics (HDO)."

Baden concluded, "Building on the successful straight-edged design language used in 2005 models, FIVES 3.0 are optimized for everyday fashion with a performance-edged style you can wear anywhere."

Oakley's High Definition Optics (HDO) is the company's performance technology architecture that includes optical clarity, impact resistance and harmful light protection well above industry standards. With patented XYZ Optics, the new FIVES 3.0 eyewear maintains optical clarity at all angles of vision across the entire surface of the lens contours and has architecture which maximizes peripheral vision and impact, sun and wind.

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