Louis Philippe in its new garb

31 Oct '05
1 min read

Entering casual wear section, Louis Philippe from Madura Garments stable is fast emerging as a complete apparel brand for men in the formal wear category.

The company will soon venture into denims and has already introduced an array of casual clothing like jackets, knitted shirts, trousers and printed shirts.

Casual wear market was in nascent state when Louis Philippe entered India.

Today, customers want to splurge on casual clothing due to fast lifestyle , says Vineesh Chadha, Brand Head, Louis Philippe.

Besides, since companies no longer stick to formal dressings, the young generation is demanding clothing, which can fulfill its requirement of formal and casual wears.

Following the company's marketing and advertising strategy, Louse Philippe is proposing to launch a print and TV campaign displaying LP as lifestyle brand. The brand would spend 7 percent of its total turnover on marketing and advertising, said Chadha.

LP stores are being added in the list of seven existing stores in the country, increasing its retail presence across Indian cities, concluded Chadha.

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