Beauty gets makeover with a revolutionary concept store

05 Jan '10

2 min read

MS APOTHECARYCelebrity Beauty Engineer and licensed esthetician Mary Schook is taking the mystery out of beauty by introducing products that perform through an online store called MS APOTHECARY.

Mary Schook, recently named "Beauty Trailblazer" by Marie Claire magazine, has been featured countless times in the press for her innovative anti-aging techniques and advanced beauty discoveries. Mary Schook is also behind the brainchild Beauty 212 a popular Internet beauty blog that tests the effectiveness of products as well as educates the public on matters such as acne and skincare regimens. For over two and a half years Beauty 212 has served a as a beacon in the beauty industry and remains an ambassador for the thousands of new products introduced to the market every year.

Each season beauty companies launch their latest and greatest makeup colors, lotions and magic potions. Marketing campaigns tout these beauty products as "clinically proven" or containing special delivery properties only to leave most women disappointed and rushing to get needled and knifed.

There is a little bit of hope in a few jars out there. Consumers just need to be pointed in the right direction to find them. That's where consumer advocate Mary Schook steps in.

Every two weeks a new, innovative product along with an educational video will be launched on M.S. APOTHECARY. The video will instruct consumers on what they are buying and why the product is being featured. Products don't just sell themselves. They need education, which is what M.S. APOTHECARY provides.

In the past many stores have carried products that are top sellers, not necessarily top performers. This trend is no longer working. Hundreds of Marketing execs have spoken with Mary and identified the need to regain the public's trust which is why they have decided to sign on to M.S. APOTHECARY.

Not all lines will make the cut. Each featured product must first qualify by receiving a 97%+ approval rating by consumers and unbiased testers.

M.S. APOTHECARY is not just about selling products, but about selling trust, having fun with beauty and helping the world to put their best foot forward.

MS APOTHECARY

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