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PRODUCT Clothing Company debuts in New York today

31
Oct '05
PRODUCT Clothing Company announced the launch of its inaugural clothing line. Heavily influenced by the changes and personalities within the realms of skating, surfing and snowboarding, PRODUCT aims to deliver a line that supplements today's cutting edge mindset in an intelligent and stylistically propelled manner.

Having spent years amongst the independent sports circuit, PRODUCT founders Adam Schmidt and Patrick O'Connor have a personal love, dedication and investment to the mindset surrounding it. The combination of their friendship, which spans over a decade and their in-depth awareness of the culture and development of independent sports fueled a desire to collaborate on a level that would allow them to contribute to what they love in a tangible way.

The obvious answer to this motivation was to create a line of clothing and accessories that reflected their passion and dedication in today's landscape. 'Their consumer has an eye for style and the proverbial ear to the streets. In response, Product delivers a line that is stylish and edgy, yet simple and functional, encouraging and embracing individuality,' said Patrick O'Connor, Co-Founder of PRODUCT Clothing Co.

PRODUCT recognizes and is continually inspired by the 'bigger picture' unfolding on a daily basis. 'The constantly evolving world of independent sports requires an informed and relevant response to fashion wants and needs', O'Connor said. PRODUCT's goal is to create and provide unique style as opposed to mere trend, to remain innovative, and to become the premiere apparel and accessories choice for participants and those inspired by the culture alike.

PRODUCT Clothing Co is a New York City based manufacturer of clothing and accessories predominantly inspired by skating, surfing, snowboarding, and other extreme sports.

PRODUCT Clothing Company


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