Wolverine World Wide Inc reports success at Patagonia Footwear and Merrell Apparel initiatives

01 Nov '05

5 min read

Lifestyle brand leader Wolverine World Wide Inc announced organizational promotions in its Outdoor Group.

The Outdoor Group consists of the Merrell, Sebago and Patagonia footwear businesses and is led by Jacques Lavertue, Group President. This group has achieved eight consecutive years of double-digit growth and is establishing the resource structure to support its continued expansion and the successful launch of the Patagonia Footwear and Merrell Apparel initiatives.

Scott Sible has been promoted to Group Vice President & General Manager - Merrell Footwear. In this new role, Mr. Sible will have full responsibility for Merrell Footwear global operations, including brand management, sales and marketing.

Scott joined the Company in 1999 and has been actively involved in all facets of Outdoor Group strategy and product initiatives in preparation for this expanded role. Scott has played a major role in leading the US Merrell Footwear business to sales growth of over 450% in the last seven years.

Rod Stafford has been promoted to Group Vice President & General Manager - Sebago Footwear. In his eight years at the Company, Mr. Stafford has held senior positions in the international operations of the Sebago, Merrell and CAT brands and has been a key driver of the Company's global expansion through international distributors.

Rod will now be responsible for the global brand development, sales and marketing of Sebago Footwear.

Craig Throne has been promoted to Group Vice President & General Manager - Patagonia Footwear. Mr. Throne will lead the new Patagonia Footwear initiative on a global basis, with the initial launch of product anticipated for the spring 2007 season.

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