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'Ease' makes for freshness kick for summer 2011

12 Jan '10
5 min read

At the bluezone seven first-time participants can be found: Berto E. G. Industria Tessile (I), CCH Creative (D), Coats (D), Denim Valley (E), Remar Textile (TR), Soma Textile & Industries (IND)and YKK Metal (TR), the experts for denim accessories.

- After the sensational success at the premiere in September 2009 organicselection by munichfabricstart Forum will now feature at the entrance concourse of Hall 4. It will also be reorganised in content terms featuring certified fabrics only.

- secondFLOOR: the aisles on the 2nd floor above Hall 4 have become the “Bel Etage” of munichfabricstart - pre collections. Here renowned Italian top collections can be found such as Lyria, Erica, Lanificio Tonnello, Dinamo, Jackytex, Bardazzi, Makimura, Beste, Fortex, Bartolini 1938 and IST-Artea. This is also the location of the Fabric Club, Studio E/F where, among other things, the official press conference of munichfabricstart – pre collections will be held on the 2nd day of the trade fair, Wednesday, 3 February 2010, at 11.00 am.

- At the Atrium 4, 1st floor above Hall 4, there are seven showrooms now – this means two more full-packaging providers offering the complete service package from fabrics to the production of finished garments. Creative Fashion threesixty (D) specialises in leather goods. Tonix China (ROC) has linen, cotton, silk and rayon fabrics in its portfolio as well as mixtures thereof but also offers the manufacture of blazers, dresses, skirts and blouses.

- Trends centrestage: the Trend Areas of Halls 1 – 4 move away from the hall entrances to the centres. This means they are centrally located accessible from all sides.

- The new “Bistro” enhances the traditional array of restaurants at munichfabricstart – precollections with “haute cuisine”. The somewhat different snacks and drinks for in-between meals are served in the extension of the Foyer Hall 1, at Room K 1.

The 2011 Spring/Summer Trends: EASE
“Ease” makes for the “freshness kick” for Summer 2011. Fashion trends are inspired by water, be it in the form of fresh source water, calm lagoons or strong, slowly flowing streams. Landscapes and summer homes that pass by provide further inspiration. Everything flows, appearing light-at-heart and easygoing at times and elusive and alien, at others.

munichfabricstart – pre collections summarises the new season in six trend themes. Four themes for menswear and womenswear, one for denim and sportswear and one for kids.

Dew Drops:
A theme as pure, clear and fresh as a dew drop. Coloured white and soft pastel shades form the basis for minimised, clear-cut and often fragile fashion design and printed graphics. At times naive, at others romantic but never playful – the theme is all about decelerated fashion, layering, discreet degradés and minimised Bauhaus looks.

For more details click here.

28th munichfabricstart

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