Home / Knowledge / News / Fashion / Mr Wood to oversee all aspects of Estée Lauder SMI project
Mr Wood to oversee all aspects of Estée Lauder SMI project
Jan '10
The Estée Lauder Companies Inc. announced the appointment of Christopher Wood to lead the Company's Strategic Modernization Initiative (SMI) as it moves into the next phase.

Mr. Wood, who will become Senior Vice President, Global Strategic Modernization Initiative, has been with the Company since 1993, most recently as General Manager of the affiliate in Korea, which is the Company's fifth largest market. In this newly created position he will be based in New York and become a member of the Company's Executive Leadership Team, Program Management Team and SMI Steering Team.

He will oversee all aspects of the SMI project, including the ongoing design and execution, integration of people and processes and timing of future phases.

Mr. Wood has extensive international experience and brand expertise, which will allow him to quickly evaluate and decide upon the most efficient ways to execute the SMI strategy. Since the Company launched its SMI effort a few years ago, it has been rolled out largely to select functions and certain manufacturing operations. The next phase will take SMI into the affiliates and regions, requiring a senior business leader who understands the complexities of the commercial side of the business in various markets.

“I am pleased to have such a talented and experienced executive heading up SMI, which is important to the success of our long-term corporate strategy,” Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies, said. “I'm also looking forward to the valuable perspective and insights he will contribute to our Executive Leadership Team.”

Currently, the Company's Aveda brand, U.K. manufacturing operations and North American financial backbone are using SMI processes. The Company's nine North American manufacturing facilities are scheduled to go live this spring, followed by the affiliates and regions. The Company expects the SMI project to be largely complete by fiscal 2012.

Hervé Bouvier, who currently heads the Estée Lauder brand in the Asia/Pacific region, will succeed Mr. Wood as General Manager of Korea. Both appointments will take effect by April 15, 2010. Under Mr. Bouvier's leadership during the last 3½ years, the Estée Lauder brand enjoyed strong sales growth in Asia/Pacific, led by its skin care products, which, in turn, helped fuel the region's solid expansion.

The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 140 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach andOjon.

Estée Lauder Companies Inc

Must ReadView All

Courtesy: Jens Mahnke from Pexels

Textiles | On 22nd Oct 2018

India levies anti-dumping duty on flax yarn from China

The ministry of finance, Government of India, has imposed definitive...

US polyester yarn makers allege dumping from China, India

Textiles | On 22nd Oct 2018

US polyester yarn makers allege dumping from China, India

Two major US synthetic yarn producers—Unifi Manufacturing, Inc...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Interviews View All

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search