Home / Knowledge / News / Fashion / Actress Zoe Saldana to be the face of Eternal Magic

Actress Zoe Saldana to be the face of Eternal Magic

13
Jan '10
Avon Products, Inc. announced it has signed actress Zoe Saldana to be the exclusive spokeswoman for the brand's new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress is the perfect fit for Avon's latest scent -- a fragrance embodying timeless grace, beauty and elegance. In addition to supporting Eternal Magic, Saldana will also be featured in the company's brochure as a face of Avon's color cosmetics category in the coming months.

"I'm very proud to be working with Avon and to be the face of Eternal Magic," says Saldana. "It means so much to me to be associated with a company that shares my values and believes in empowering women."

"We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She's a rising star in Hollywood and has built a strong reputation for playing empowering characters that leave a lasting impression," says Geralyn Breig, Senior Vice President and President of Avon North America. "We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity."

An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere. The fragrance will launch in the U.S. in April 2010 and will be available exclusively through Avon Representatives worldwide.

Zoe Saldana is the most recent partner to join the company's premier fragrance portfolio. Avon's other partners include Reese Witherspoon, Salma Hayek, Courteney Cox, Fergie, Patrick Dempsey, Derek Jeter, U by Ungaro, Eon Productions for Bond Girl 007 and Christian Lacroix.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through over 5.5 million independent Avon Sales Representatives. Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark.

Avon Products Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Jul 2019

World cotton trade and stocks higher in 2019-20: USDA

Global cotton trade in 2019-20 is forecast at 44.2 million bales, 7.5 ...

Pic: Shutterstock

Apparel/Garments | On 23rd Jul 2019

Vietnamese garment producers face order shortage in H1

Vietnamese garment manufacturers have so far received less order than ...

Pic: Shutterstock

Apparel/Garments | On 23rd Jul 2019

Japan's Matsuoka to construct apparel plant in Vietnam

Japanese apparel maker Matsuoka Corp will build a plant in Vietnam as ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search