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Shape-ups to hit 2010 Sundance Film Festival

Jan '10
SKECHERS announced that celebrities and film buffs will be treated to a revolutionary fitness experience at the Shape-ups Lounge during the 2010 Sundance Film Festival. SKECHERS will bring its stylish fitness footwear collection to an exclusive retreat and gifting suite at Harry-O's Monkey Bar in Park City, January 21-31.

The SKECHERS Shape-ups Lounge is designed to immerse Sundance attendees into the world of Shape-ups, and give them a chance to experience firsthand how this innovative footwear may lead to toner muscles, improved posture and reduced joint stress. Complete with technical experts providing Shape-ups fitness tips, the Lounge will serve as a retreat with reflexologists, healthy snacks, a gifting suite for celebrities, and a chance for film buffs to purchase the latest from the Shape-ups collection.

"We're very excited to share the Shape-ups phenomenon with international style icons, celebrities and film enthusiasts attending Sundance," said Michael Greenberg, president of SKECHERS. "In just a year, Shape-ups have evolved from an innovative fitness concept to an in-demand lifestyle choice by consumers around the world. Film industry pros are no stranger to juggling busy schedules – and we believe the easy fitness benefits of Shape-ups and the look and feel of this stylish footwear are a perfect fit."

With Shape-ups' kinetic wedge midsole and rocker bottom, wearers can build and maintain a healthy lifestyle by getting in shape anywhere they walk. The Shape-ups men's and women's collection includes sneakers, dress casual looks, and boots. Shape-ups are available in sporting goods, department and specialty athletic stores around the world.

The SKECHERS Shape-ups Lounge will be open 10:00 am – 5:00 pm from Thursday, January 21 through Sunday, January 31 at Harry-O's Monkey Bar on 427 Main Street in Park City, Utah.


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