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Ace directors tie up with Pantaloons Femina Miss India
Jan '10
Taking the four-and-a-half decade old legacy to newer heights, the mother of all beauty pageants - Pantaloons Femina Miss India – returns with greater zest and zeal this year!

The country's most sought after beauty contest announced a strategic collaboration with two of India's ace directors Madhur Bhandarkar and Vipul Shah, at Mumbai. These directors will identify, mentor and launch two Miss India finale contestants in their respective upcoming film projects. And that's not all - industry stalwarts Anupam Kher and Shiamak Davar will also be supporting the association by way of training and mentoring the contestants in acting and dance respectively.

This is the first time in the history of Femina Miss India, that an association of such scale is being worked on. Femina Miss India works as the perfect platform for aspiring young girls to showcase and get acknowledged for their talents, not only in the global fashion arena but also in Bollywood.

The brand Femina Miss India has evolved constantly with new initiatives being added each year to make it a more engaging and innovative platform for women. In the past two years, Miss India added the South and East regional pageants to ensure equal participation from these regions. This association with Bollywood is also a one of its kind exemplary effort to work in synergy with the film industry and provide the perfect launch platform for talented individuals. With the support of stalwarts and leading veterans from the film industry, Femina Miss India can work as the perfect platform for aspiring young girls to make their Bollywood dreams come true.

Madhur Bhandarkar and Vipul Shah will interact with the contestants of Femina Miss India during the training period (Mid March 2010 – End April 2010). From amongst these, they would audition and select one contestant each and launch the selected talent in one of their upcoming projects.

Anupam Kher, who spearheads 'Actor Prepares', one of India's finest acting schools, shall be designing a specialized training module for contestants in nuances of acting. In fact, 'Actor Prepares' shall also award a scholarship for their Full Time Diploma Course in Acting – 3 months to any one of the deserving contestants.

Shiamak Davar, India's guru of modern contemporary dance, along with his team at SDIPA will be conducting exclusive workshops where he will train the contestants in Bollywood dancing.

The credibility of this pageant lies in its experienced and noteworthy panel of experts, who this year will include the likes of Marc Robinson, the official Contestant Director and Fashion Director, Mickey Mehta, Dr. Jamuna Pai, Dr Purnima Mhatre, Alisya Raut, Seema Hingrany, Sabina Merchant, Dr. Sandesh Mayekar and Prasad Bidappa.

Speaking on the occasion, Mr. Sameer Soni, National Director, Femina Miss India said, “This year we have introduced a fresh concept of cinema to the entire property since most of our past contestants have received a red carpet entry in the film industry. With this new chapter added to the pageant, it would now provide a bigger opportunity and open up newer avenues for the participating contestants. We are happy to associate with filmmakers Vipul Shah and Madhur Bhandarkar in launching this initiative and express our gratitude to industry stalwarts Anupam Kher and Shiamak Davar who support us in this venture by imparting training to the contestants in acting and dance.”

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