Montblanc inks fragrance license deal with Inter Parfums
25 Jan '10
2 min read
Inter Parfums, Inc. announced that its 75% owned Paris-based subsidiary, Inter Parfums SA, and Montblanc International GMBH have signed a license agreement to create, produce and distribute perfumes and ancillary products under the Montblanc brand. This license agreement is for ten and a half years and will take effect on July 1, 2010.
Montblanc fragrances are distributed in 50 countries worldwide.
Lutz Bethge, Chief Executive Officer of Montblanc, declared: "Montblanc has achieved a world-renowned position in the luxury segment and become a purveyor of exclusive products which reflect today's exacting demands for timeless design, tradition and master craftsmanship. In the past few years, Montblanc's product range has been expanded to Swiss made watches, male accessories and female jewellery, luxury leather goods and eyewear. We believe that Inter Parfums will be a good partner to further develop and establish the brand successfully in the fragrance segment."
Philippe Benacin, Chairman and Chief Executive Officer of Inter Parfums, S.A., added: "Through its leadership positions in writing instruments, watches and leather goods, promising growth outlook in women's jewellery, its active presence in more than 70 countries, a network of more than 350 boutiques worldwide and its high standards of product design and quality, Montblanc offers growth potential for development in fragrances and ancillary products. This partnership with the world-renowned more than 100-year-old luxury brand will further strengthen Inter Parfums prospects for continued expansion in the selective perfume market."
Inter Parfums, Inc. develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Burberry, Van Cleef & Arpels, Jimmy Choo, Paul Smith, Montblanc and S.T. Dupont. The Company also owns Lanvin Perfumes and Nickel, a men's skin care company. It also produces personal care products for specialty retailers under exclusive agreements for Gap, Banana Republic, New York & Company, Brooks Brothers and bebe brands. In addition, Inter Parfums produces and supplies mass market fragrances and fragrance related products. The Company's products are sold in over 120 countries worldwide.