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Code for FIFA continues to capture spirit of the tournament
28
Jan '10
Total Apparel Group, Inc. a master distributor and licensee of market-leading international trademarks in the branded apparel, footwear and accessories sectors, detailed the strong post-tournament potential for the FIFA Collection. After all the excitement of the 2010 FIFA World Cup South Africa is over, the new Autumn/Winter 2010 FIFA Collection continues to capture the excitement and spirit of the tournament. The new collection is inspired by a fusion of football (soccer), fashion and culture, and the heritage of FIFA. It is comprised of six ranges of authentic men's and women's lifestyle apparel.

This season, FIFA unveils 'Trophy' - a new premium collection for men featuring merino wool v-necks, polo, rugby and T-shirts, leather jackets, as well as a range of accessories. The overarching look is classic, clean and simple. Iconic motifs of the FIFA World Cup Trophy feature as small logos on most garments, while a selection of the pique polos, stripy rugby shirts and T-shirts are decorated with larger, bolder versions. Bold yarn dye stripes give a sports varsity effect. Outerwear shines in 'Trophy', with the lining of both jackets made of checked gold shirting. The city jacket has a military feel with four front pockets and a popper shut collar. Colors are generally neutral, while tops come in dark purple, FIFA blue and sand.

The Autumn/Winter 10 'Code' Collection encapsulates the spontaneity and energy of street football. Graphics are inspired by the clever tricks and techniques that have developed from the sport and bright colors illustrate buzz and immediacy. The fit of the clothes reflect the need for comfort and flexibility while playing. Long sleeved baselayers can be teamed with polyester and mesh T-shirts, zip hoodies and sweat pant material drawer string shorts. For warmer weather there are sleeveless, reversible tops and t-shirts in cotton aertex. A selection of the v- and crew neck t-shirts are printed with bold text, giving them a contemporary look that communicates the moves and language of the freestyle game. Beanies and caps complete the collection, and the colors are primary, black, white and charcoal.

The '1904' collection, FIFA's vintage range, takes inspiration from the era between the initiation of FIFA in 1904 and the first FIFA World Cup in 1930. The look and feel continues to be grounded in authentic references from the original soccer kits and allude to the iconic silhouettes from this period. Echoes of the age can also be seen in fabrics, details and trims. Rich embellishments, club badges and emblems carry team crests, initials and monograms in felts, using appliqué and embroidery.

New this season are duffle coats created from heavy Melton wool with toggles and string fastening features. Outerwear also includes a range of jackets and smart twill blazers. The new T-shirt graphics for AW10 are inspired by old school graphics such as pitch diagrams and commemorative stamps. Trousers have a functional, military feel and heavy weight cotton twill chinos are the key style. Chunky and warm, knitwear comes in jacket style with classic shawl collars, button neck sweaters and two colour cardigans. Vintage checks, ginghams and stripes adorn the shirts, and the style is designed to be rolled up at the sleeve.


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