Home / Knowledge / News / Fashion / Y-3 launches S/S campaign & gives preview to A/W line
Y-3 launches S/S campaign & gives preview to A/W line
28
Jan '10
Y-3 launched its new Spring/Summer 2010 campaign as well as provided a first preview to its upcoming Autumn / Winter 2010-11 collection. The collection will be shown in its entirety on February 14th during New York Fashion Week.

20 men's key looks were revealed at the Paris presentation giving an exclusive first glimpse at the Autumn / Winter range. For the coming season, Yohji Yamamoto and adidas are inspired by the tension of two opposite aesthetic ideals: TRADITION vs. FUTURE; juxtaposing heritage and classic values with an extreme futuristic expression.

This idea is illustrated through the use of a traditional color palette of charcoal grey, navy, black & white juxtaposed by strong pop colors of kelly green, purple & sapphire with traditional silhouettes done up in technically advanced fabrics. Stand out pieces include heavy knit fitted cardigans & blazers, wool flannel checked track pants & jackets, down jackets reinforced with Kevlar fabrics, jackets made from merino cashmere mixed with functional nylons, oversized wide gauge pull over sweaters & cardigans, oversized cropped pants, heavy wool knit leggings & cardigans as well as pea coats made of soft shearling leather.

Footwear provides a further example of this season's theme where traditional sporting styles are highlighted by silver, bright purple and orange color accents that pop and push the futuristic idea further.

In addition to showcasing the Autumn / Winter men's looks, Y-3 unveiled its latest communication campaign for the Spring / Summer 2010 season. In attendance at the event was world soccer star, Zinedine Zidane who is featured in the campaign along with Yohji Yamamoto. The campaign celebrates an icon of sports heritage: the team portrait. The result is a set of imagery fitting for a collection inspired by the national soccer federations sponsored by adidas and the power and movement of the soccer net.

For the finale' of the Spring / Summer 2010 runway show in September, designer Yohji Yamamoto made a rare appearance along with Zinedine Zidane. Here they reprise their roles, standing front and center for the accompanying campaign, alongside a cast of models wearing a selection of Y-3's elegant sportswear. Timed to the upcoming 2010 FIFA World Cup, the campaign underscores Y-3's continued exploration of sport performance and innovative style.

The campaign captures the simplicity and grace of the team portrait. Photographed on location in a stark urban setting, the images feature models posing in a team portrait and representing the eight countries with soccer federations sponsored by adidas: South Africa, Germany, Japan, Mexico, Spain, Argentina, France, and Russia. Zidane makes an exciting cameo appearance in the campaign, heading up the teams as their “captain.”

Yohji Yamamoto


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search