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Coach unveils new flagship store on Rodeo Drive

05
Nov '05
New York based retailer Coach Inc announced the opening of its first Southern California freestanding flagship location. It is located in the heart of one of the most prestigious shopping stretches in the country: Rodeo Drive, and reflects the new design direction that the company is incorporating in all its new stores.

The flagship offers a full selection of Coach products, including handbags, small leather goods, business cases, weekend and travel accessories, footwear, watches, outerwear, jewelry, sunwear and related accessories.

"Being on Rodeo Drive is an honor and their presence on such an iconic street, in a historically fashionable city, complements Coach's modern classic sensibility," said Mike Tucci, President, Coach Retail Division - North America. "This flagship will enable Coach to build and expand on an already successful market for us in Southern California."

Coach's Rodeo Drive flagship was designed by the Coach Architecture Group with Eight Inc, under the direction of Reed Krakoff, President and Executive Creative Director of Coach. The modern, clean sensibility starts at the facade, with its asymmetrically offset door and honed Spanish Alicante limestone panels and a polished stainless steel storefront.

The spacious entryway, with its large seamless windows, allows for generous sightlines into the central space. Pale materials and a sophisticated mix of textures -- Italian Carrera marble floors, whitewashed sycamore, and accents of bleached walnut -- give the entire store a crisp, clean look. With ceiling heights that range from 18 feet up to a soaring 25 foot skylight, natural light floods the main shopping area, creating an airy, yet inviting environment for Coach's extensive array of handbags, accessories, shoes, outerwear, men's, and travel pieces.


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