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Designers from Talenthouse to customize pair of adidas iD2 goggle

29
Jan '10
Talenthouse and adidas teamed up to develop a unique "Creative Invite" for the Talenthouse community and creatives worldwide. With the Winter Olympics coming up in February 2010, adidas eyewear created a once in a lifetime opportunity by inviting designers from the Talenthouse community to customize a pair of adidas iD2 goggles. The British Olympic athletes participating in the 2010 Winter Olympics in Vancouver will wear the winning design.

The project launched with more than 600 outstanding design submissions from all over the world including Uruguay, Morocco, France, Israel, United States, Germany, Russia, Great Britain, Belgium and even Monaco making it into the semi-finals to be judged by the Talenthouse community and selected by popular vote.

The 15 finalists received brand new adidas id2 ski goggles. The winning design was chosen by adidas; a fiery interpretation of the British flag designed by João Filipe R. Ferreira from Setúbal, Portugal "It's a huge honor and a very special moment in my career winning this design competition -- it's not every day I get the chance to design something for an international athlete to wear. When I first read the good news that I've won the contest, I didn't believe it! I had to read the email a couple more times, until the feeling of misunderstanding had been replaced with a great feeling of happiness," says Ferreira.

The design project was accompanied by $20,000 USD in prize money, which was shared among the finalists based on the percentage of votes received during the semi-finals.

With nearly 12% of the total votes, Tamir Baasanjav from Ulan Bator received more money in this contest than the average yearly income in Mongolia (GDP per capita) for his popular design featuring the famous three stripes on sky blue background. When contacted by Talenthouse Baasanjav said, "I'm really happy that my design got such a high amount of votes from the Talenthouse community and that I'll become a featured artist. This is a great opportunity for me to expose my talent around the world. Thank you Talenthouse for creating an opportunity for us to receive such public exposure!"

Matthias Kosack, UK Marketing & Sales Director, adidas eyewear commented, "This was a great opportunity for young designers to use their creative flare on one of the sporting world's most technical and iconic goggles in the industry. We are delighted with the number of amazing entries and can not wait to see the winning design at the 2010 Winter Olympics."

Talenthouse's "Creative Invite" concept is designed to drive the collaborative process and interaction between its members. These invitations can be commissioned by any brand, artist or organization and provide opportunities for creatives to shortcut the usual career path by working with established artists or major brands and result in potential compensation for their work.

Talenthouse Inc


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