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New Look books Luke

Feb '10
Luke Worral, one of the top 20 male models in the world, was discovered coming back from the skate park with his friends in Camden. Best known for his cover for "Dazed and Confused" magazine and his high-profile romance with Kelly Osborne he is the perfect fit with New Look's male customer. The ability to stand out and make a statement is something Luke has, making New Look menswear fresh, up-to-the-minute and very on trend.

Spring/Summer offers a more relaxed take on this decade's skinny jean obsession as full-on skinny fades to a slim, straight cut in brights as well as blue hues. Denims are faded and washed to achieve that worn quality across both jeans and outerwear.

Smart casual is the way forward, paying homage to the 1950s all-American boy. White Ts, turn-up jeans and chinos, denim beach-boy cut-offs and longer line shorts are back – all perfect with the updated boat shoe.

Colours are muted and simple; A sleek beige hooded jacket is a must-grab, along with the chino worn in a variety of ways spanning clean chic to a harder edged utilitarian feel. The collection also has elements of the flamboyant with a red clashing knit cardigan and bold silk Hawaiian shirts.

It's all about colour with a palette of neon's and faded neon's appearing on slogan Ts and print shirts. Mash it up and wear brights with pastels and plain Ts under lightweight jackets and shorts.

Suiting is clean and simple but still sharp – add a check shirt for a modern twist and work a bow tie as the move on from the skinny. Accessories are paramount this season whether it's a straw trilby, coloured sun specs or neon lace-up pumps. Bags are voluminous and unstructured in soft leather or canvas, making them perfect for the weekend, the gym or simply as a style statement.

New Look Retailers LTD

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February 2020

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