Home / Knowledge / News / Fashion / Athletic Recovery Collection takes new twist on footwear from Earth
Athletic Recovery Collection takes new twist on footwear from Earth
03
Feb '10
Four months prior to its market release, Earth's new collection of footwear uniquely designed for the pre- and post-recovery need of athletes has scored a major first. Worn by Competitive Race Walker, Tim Seaman, during his off-the-track hours of training and recovery leading into the 2010 USA Mile Race Walk Championships on Friday, the footwear has helped contribute to Seaman's preparation and his record-tying 42nd U.S. Race Walk national title.

Launching in August 2010, the new Athletic Recovery Collection™ takes a new twist on footwear from Earth, all of which is defined by a proprietary 3.7 degree incline from heel-to-toe. The new collection includes several athletic-inspired, work/weekend crossover styles designed for wear by serious athletes or weekend warriors when they're off-the-course or away from their given activity or pursuit. The collection was introduced to a positive reception at the recent OutdoorRetailer Winter Market in Salt Lake City, Utah, and will next be shared this week with prospective retailers at the World Shoes and Accessories show in Las Vegas, Nevada.

To enhance his pre- and post-recovery, Seaman is wearing styles from the Athletic Recovery Collection ahead of his intended participation in the 2012 Olympics in London. A Senior Advisor to Earth Footwear, Seaman will be featured in all marketing and promotion materials for the collection this fall.

Dave Aznavorian, Vice President, Marketing, Earth Footwear, summarizes, "We're obviously thrilled for Tim. And at this milestone moment, we're honored to be able to factor into his amazing career achievement. Prior to the launch of our new collection, it's great to have validation for the concept, and for the notable benefits that come from wearing footwear with our 3.7 degree incline. Tim has lent instant credibility to what the Athletic Recovery Collection is all about, and we're hopeful he'll continue to benefit from the footwear for his pre- and post-recovery needs as he heads into the Olympics."

Earth Footwear


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search