Home / Knowledge / News / Fashion / Different fashion from the same guy
Different fashion from the same guy
Feb '10
Designer Christian Audigier creates easy-to-wear staples with the launch of his new apparel brand, the same guy. The contemporary line offers classic pieces ranging from solids to one-of-a-kind washes and treatments. The same guy will debut at Project Las Vegas, February 16-18th, and at Coterie, February 21-23rd. The flagship store at 8335 Melrose Avenue in Los Angeles is slated to open February 2010.

The same guy reflects a minimalist design philosophy. Free of graphics and logos, the collection is inspired by the comfort and simplicity of vintage t-shirts which Audigier updates with a broad spectrum of fresh colors and new body styles. The garments are treated with a variety of unique washes offering endless style possibilities. The combination of proprietary treatments and high-quality fabrics produces an exceptional feel.

The same guy is a stylistic departure from Von Dutch and Ed Hardy, two brands that Audigier successfully built into global fashion powerhouses. The same guy comes as the next widely anticipated step for Audigier. "My new collection is like your favorite pair of jeans, you will want to live in these clothes," Christian Audigier remarked. "I created the same guy™ for men and women who want to look and feel great, especially during these challenging economic times. Our price point makes great quality and style affordable for everyone."

In addition to a rollout of 20 retail stores worldwide, the same guy is introducing a new retail platform with the ultimate shop-in-shop experience targeted for select, high-end retailers. The store-in-store design parallels the ambiance of the brand. The retail space is classic Americana and includes rustic elements of wood, iron and metal, with textures of suede and leather.

"This retail concept provides the ultimate shopping stage for everyone to truly experience the same guy lifestyle. It is industrial and comfortable, casual yet chic," Audigier explained. "We are selecting the best retail partners for our shop-in-shop, visionaries who want to give their customers a truly unique shopping experience."

Christian Audigier

Must ReadView All

Courtesy: Jens Mahnke from Pexels

Textiles | On 22nd Oct 2018

India levies anti-dumping duty on flax yarn from China

The ministry of finance, Government of India, has imposed definitive...

US polyester yarn makers allege dumping from China, India

Textiles | On 22nd Oct 2018

US polyester yarn makers allege dumping from China, India

Two major US synthetic yarn producers—Unifi Manufacturing, Inc...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Interviews View All

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search