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Beauty leader L'Oréal to celebrate '100,000 Years of Beauty'

05
Feb '10
Global beauty leader L'Oréal, through its Corporate Foundation in Paris, has commissioned "100,000 Years of Beauty," a new book that aims to explore the age old question, "What is beauty?" Convinced that beauty has been an essential preoccupation since the origins of humanity, the L'Oréal Corporate Foundation hopes to use this book to share knowledge and encourage the emergence of new perspectives about beauty.

As part of this initiative, "100,000 Years of Beauty," one of the most comprehensive, academic studies on beauty ever written, will be used by the Fashion Institute of Technology (FIT) in "Innovations in the Development of the Beauty Industry," a course in the graduate degree program in Cosmetics and Fragrance Marketing and Management. The book will provide a platform for students to explore historical, sociological and socio-economic perspectives of beauty throughout the ages and across civilizations.

"'100,000 Years of Beauty' is a stunning and comprehensive study of the history of beauty culture and evidence of the important historical and sociological underpinnings of the modern beauty industry," said Stephan Kanlian, Chairperson of the Master's Degree Program in Cosmetics and Fragrance Marketing and Management at FIT. "Because the Cosmetics and Fragrance Marketing and Management graduate program at FIT, now celebrating its tenth anniversary, is the beauty industry's think tank, we're very excited about the learning opportunity this book provides for the executives in our program."

A major editorial endeavor which began in 2006, "100,000 Years of Beauty" unites contributions from 300 writers of 35 different nationalities and 20 different disciplines including anthropology, archeology, ethnology, sociology, psychology and more. The end result is a holistic look at the role of appearance through the profound lens of social sciences.

"In a fast-changing world L'Oréal explores the fundamental question of the meaning of beauty," comments Béatrice Daustresme, CEO, L'Oréal Corporate Foundation. "Contributing to and shedding light on knowledge of beauty and reflecting on the business of beauty -- these are some of the motivations inspiring this work of social sciences research."

Pyramid in shape, "100,000 Years of Beauty's" innovative design is beautiful in both form and content. Published by Gallimard and under the editorial direction of Elisabeth Azoulay, the book features five volumes, spanning five major time-periods in chronological order:

Volume 1: Prehistory - Features the origins of beauty in the earliest human societies
Volume 2: Antiquity - Examines the great changes that transform, from a sociological and psychological point of view, the pursuit of beauty
Volume 3: Classical Age - Explores the medieval and early modern periods as bringing about worldwide shifts in fashion and beauty
Volume 4: Globalization - Journeys through the modern era, which are marked by the age of the individual and the desire to achieve social equalities such as fighting against racism, claiming equal rights for women, and sexual liberation
Volume 5: The Future - Dawns the new digital age and alternative movements where beauty is a focus for cutting-edge medical and biotechnological research

L'Oréal USA


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