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bebe set to launch 'bebe-Kardashians' collection

06
Feb '10
bebe stores, inc. announces the launch date of it's design collaboration with Kim Kardashian, Kourtney Kardashian and Khloe Kardashian-Odom under the label 'bebe-Kardashians', scheduled to hit bebe's U.S. stores mid-February and Internationally shortly thereafter.

The first 'bebe-Kardashians' collection will feature a capsule of sexy, seductive and body-conscious dresses, skirts and tops reflecting bebe's brand aesthetic melded with the style of all three Kardashian sisters. “This is honestly a dream come true,” says middle sister Kim. “We have always loved fashion and have wanted to design for such a long time…I love bebe and wear their clothes all the time so I can't wait for our collection to come out…” Youngest sister Khloe touts “we have always been huge fans of the line…it will be so exciting to see people wearing clothes we (helped) design and I can't wait to rock the clothes myself!”

“A partnership and design collaboration with Kim, Kourtney and Khloe is such an innate fit for bebe. They exude an attitude that is exactly what today's modern woman is - or aspires to be – confident, desirable and feminine,” states Manny Mashouf, Founder & CEO for bebe stores, inc. “All three are in the know and have each contributed in their own way to the design and styling of the 'bebe-Kardashians' collection.”

A total of five deliveries are slated over the next twelve months.

The 'bebe-Kardashians' collection will make its runway debut on Tuesday, February 16th during New York Fashion Week at Style360, the 2-day style event produced by HFMUS (Hachette Filipacchi Media U.S.).

bebe stores inc


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