Home / Knowledge / News / Fashion / Syrup unveils 'Love = Football' campaign

Syrup unveils 'Love = Football' campaign

10
Feb '10
Syrup, the global advertising agency for PUMA Teamsport, unveils its global “Love = Football” campaign around the world.

As a PUMA player for most of his active career, Pele's last three words as a professional footballer captured the spirit of his approach to the game. In front of 75,000 fans in New York, he said “Love, Love, Love,” and then walked off the pitch to a standing ovation. Pele's example of pure love for football is the inspiration for PUMA's “Love = Football” campaign from Syrup.

Based on the premise that love and football have so much in common they are virtually interchangeable in cultures around the world; the “Love = Football” campaign is already being displayed in outdoor, digital and guerrilla work throughout Europe, Asia and Africa. The work will continue to roll out leading up to the FIFA World Cup in South Africa. The television component for the campaign is slated to break on the fifteenth of March.

“It rings true whether you're a player or a fan, no matter how old or how young. Whether you call it football, soccer, calcio, futebol or fotboll, the “Love = Football” campaign is universal,” explains Jakob Daschek, Chief Creative Officer of Syrup.

Extensions of the campaign include the redesign of pumafootball.com, a website feature for the African Cup of Nations and most recently a short film entitled “Of The Same Earth” about African unity featuring Samuel Eto'o, Emmanuel Eboué, John Mensah and celebrated contemporary artist Kehinde Wiley.

“The Love = Football campaign struck a chord for a PUMA," said Antonio Bertone, Chief Marketing Officer for PUMA. "Simple and poignant, the tagline goes to the heart of this world-wide phenomenon that is football. Football is one of the most powerful and universal human pursuits. We feel it and live it as a brand, having played in the global football arena for decades."

As possibly the world's first wordless tagline, the campaign aims to transcend cultural and language barriers, just like love and football. “Love = Football” is also being applied to each of the PUMA Teamsport campaigns with unique iterations for Rugby, Cricket and Handball and for markets around the world.

“We never set out to make ads about football. There's something very pure about PUMA's place in the game and we wanted to celebrate this in a way that elevates the sport to the level of the most raw of human emotions.” explains Rob Holzer, CEO of Syrup.

PUMA


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Textiles | On 18th Feb 2020

IMF says Indian economic environment weaker than projected

There is an urgent need for more ambitious structural and financial...

Interviews View All

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Top executives, Textile industry

Top executives
Textile industry

The budget will give major impetus to textile and apparel consumption

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search