Home / Knowledge / News / Fashion / Asia targets Abu Dhabi newlywed at Bride Show

Asia targets Abu Dhabi newlywed at Bride Show

Feb '10
Abu Dhabi is the number one market in the Middle East region for tourism to South Korea and offers the most potential for growth, according to Kim Baeho, Regional Director of Visit Korea.

More than 1,500 UAE nationals travelled to South Korea in 2009 and since a nuclear deal between the two countries was signed in January 2010, awareness and interest levels in the Asian country have significantly increased.

Baeho made the comments about the strong ties between the UAE and South Korea from the Visit Korea exhibition stand at The Bride Show Abu Dhabi. Capitalising upon their success at The Bride Shows in both Abu Dhabi and Dubai in 2009, the emphasis at this year's wedding exhibition is to grow the honeymoon market and promote Seoul and the Jeju Islands as ideal destinations to start married life.

The popularity of Seoul around the world and particularly in the Middle Eastern region is growing fast due to the city's reputation as a safe, family-friendly, clean and cosmopolitan place to visit. The only Asian city to boast a 24-hour shopping culture, South Korea's capital is known as the city of tradition and technology.

Adding a further taste of Asia, and new to The Bride Show Abu Dhabi this year is the Singapore Tourism Board, using the four day wedding extravaganza as a platform to meet brides-to-be to talk to them about the country.

With Muslims accounting for approximately 16 per cent of the population, Singapore is well established in catering to the needs of UAE national tourists; some 51,000 people travelled to there from the UAE in 2009.

Relations between the UAE and Singapore are strong; a UAE Foreign Ministry delegation, led by Director of Consular Affairs Sultan Al-Qurtasi visited Singapore in December 2009.

“This is the first time we have taken part in a consumer exhibition, but we feel it is a great way to meet the local community and tell them why Singapore is such a good year-round destinations for both newlywed couples and families,” said Jason Ong, Area Director, Singapore Tourism Board.

“We have had a good level of enquiries from women who are planning their weddings and honeymoons and expect the number of people choosing Singapore as their honeymoon of choice to increase in 2010.”

Visitors to The Bride Show Abu Dhabi have the chance to experience both Seoul and Singapore in prize draw competitions. One lucky visitor will win a three night honeymoon to Seoul, courtesy of Visit Korea, with flights and five-star accommodation provided. Meanwhile, three nights at the Ritz Carlton Millenia in Singapore is up for grabs for all those who enter the draw.

The Bride Show Abu Dhabi, taking place at the Abu Dhabi National Exhibition Centre until Saturday 13 February under the patronage of Her Highness Sheikha Sheikha Bint Saif, wife of His Highness Sheikh Dr. Sultan Bin Khalifa Bin Zayed Al Nahyan, offers brides-to-be and her family a one stop shop to planning a wedding.

Must ReadView All

Pic: Shutterstock

Textiles | On 5th Dec 2020

Pandemic to put massive downward pressure on wages: ILO

Informal workers' wages have witnessed steeper cuts than formal...

Pic: SCA

Textiles | On 5th Dec 2020

SCA releases sustainability targets to be met by 2030

In order to make long term priorities and to ensure sustainable...

Pic: Shutterstock

E-commerce | On 5th Dec 2020

REV subsidiary buys bankrupt Stein Mart for $6.02 mn

US-based Retail Ecommerce Ventures (REV) recently announced that a...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Evelyne Cholet, UCMTF

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Rajesh Vig & Ritu Vig,

Rajesh Vig & Ritu Vig

Rajesh Vig and Ritu Vig, promoters of the kidswear brand Happy Feet,...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search