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Heidi Klum's maternity collections arrives

13
Feb '10
Attention all fashionable moms-to-be…the wait is over! Supermodel Heidi Klum's inaugural maternity collections have arrived! Lavish by Heidi Klum for A Pea in the Pod, and Loved by Heidi Klum for Motherhood Maternity are available in stores and online, February 12th., Heidi celebrated the launch with hundreds of expectant moms at Heidi Klum's Biggest Baby Shower at Destination Maternity in New York City, where both collections were previewed.

Lavish by Heidi Klum and Loved by Heidi Klum have partnered with Baby Buggy to help children in need. Ten percent of sales nationwide from these two collections between February 12, 2010 and February 18, 2010 will be donated to Baby Buggy to celebrate the launch of these collections.

Jessica Seinfeld, Founder and President of the Board of Baby Buggy, said, "Leave it to Heidi Klum to create not one but TWO collections of chic maternity wear. Heidi's clothing not only looks fabulous, but also, a portion of the initial sales will have a meaningful impact on families in need in New York City. We are fortunate to work with Heidi, A Pea in the Pod and Motherhood Maternity. They truly celebrate motherhood - not only the exciting, fun, and fashionable side, but the challenges and struggles as well."

"My goal was to create cutting-edge maternity clothes that allow women to look great while they are pregnant," said Heidi Klum. "I hope we made it a little bit easier for pregnant women to show their beautiful shapes during this miraculous time!"

"Since we announced our collaboration with Heidi last month, the buzz has been nonstop," said Rebecca Matthias, President and Chief Creative Officer of Destination Maternity Corporation, which operates A Pea in the Pod and Motherhood Maternity. "Because Heidi is always coming up with new ideas and designs, we knew one season wouldn't be enough. So, stay tuned for summer and fall deliveries."

Motherhood Maternity


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