Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Sperry Top-Sider new store offers newly expanded product lines
Sperry Top-Sider new store offers newly expanded product lines
18
Feb '10
Sperry Top-Sider, the brand for those with a Passion for the Sea and the inventor of the world's first-ever boat shoe, announced that it is launching innovative new retail stores that will feature all the newly expanded Sperry Top-Sider seasonal products for men, women and children in an authentic nautical shopping environment designed to fully bring the brand to life for consumers.

In 2010 Sperry Top-Sider celebrates its 75th anniversary -- a deep and rich heritage with strong roots as the originator of the boat shoe and the leader in the boat footwear category. Over the past few years, Sperry has transformed into the leading nautical lifestyle brand with a broad range of products to wear for life enjoyed in, on and around the water. New product lines include fashion footwear collections for women, enhanced casuals for men and women, apparel and accessories and kids products, along with its continued dedication to its roots with ongoing new performance products for water sports including sailing, boating and angling.

Sperry has had a long-standing connection to water enthusiasts from weekend boaters to the World's best athletes. The brand's partnerships with respected organizations such as U.S. Sailing, the U.S. Sailing Team and National Safe Boating Council are reflected in its best-in-class performance products that are tested and enhanced through valuable feedback from these groups. Through these collaborations, it launched the state-of-the-art Ventus sailing shoe last year, which is among several Sperry styles worn by the U.S. Sailing Team. The brand also recently launched its Anti-Shock and Vibration shoes for power boaters and anglers, which received the Popular Science "Best Innovation Award."

"The Sperry Top-Sider brand is the leading nautical lifestyle brand dedicated to people who share our Passion for the Sea -- enjoying the good life in, on and around the water," said Craig Reingold, President of Sperry Top-Sider. "These new stores are timed perfectly -- during our 75th anniversary year -- and are fun, authentic Sperry-dedicated shopping outlets that will feature the full breadth of our new seasonal collections. We believe shoppers are going to truly enjoy shopping these stores as they offer a direct connection with our brand and broaden the awareness of the nautical lifestyle that so many of us aspire to enjoy."

The new stores will also allow Sperry to test new products, as well serve as a powerful vehicle for the brand to more deeply and directly connect with its broadening communities.

The first three stores will open in Florida, with locations in Tampa, Orlando and Boca Raton in the coming weeks, as well as store openings planned in Dallas and Kansas City next month. The stores are an important strategy in reinforcing Sperry's position in the marketplace and are uniquely designed to complement Sperry's strong wholesale distribution channel, which with today's newly expanded product lines covers a range of retailers including premium department stores, specialty boutiques, as well as outdoor, sporting good and boating retailers.


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search