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From Sketchpad to Closet - Fashion Workshop Series

22
Feb '10
After a successful Lakmé Fashion Week (LFW) Fashion Media Workshop last year, LFW organized a Fashion Workshop Series 'From Sketchpad to Closet' in collaboration with Inter National Institute of Fashion Design (INIFD) on February 18, 2010 at Grand Hyatt, Mumbai. The day long workshop explored the various stages of a designer's journey, from bringing inspirations alive into a garment to selling it to the end consumer.

The workshop was divided into three sessions - From Ideation to Silhouettes, The Fashion Show and The Buyers and Production and Marketing /Sales; the highlights are as follows:

Session I - From Ideation to Silhouettes
The first session comprised of ace designers Aki Narula, Anuj Sharma, James Ferreira and Narendra Kumar discussing the foundation of fashion and inspiration; a lesson in creativity and simplicity like no other teaching platform. The workshop also offered students and aspiring designers direct access to an eminent panel via a question answer session.

The segment allowed the viewers to understand the world from the designers perspective, the look, the fabric, the colors, the prints, and the importance of knowing how to cut and sew.

Session II - The Fashion Show and The Buyers
The second session was represented by leading senior fashion media representatives - Bandana Tiwari - Vogue, Pearl Shah – Marie Claire and Sathya Saran- DNA ME. The trio discussed their role in the fashion world, the reach of fashion shows to a larger audience and the wide exposure it attracts for designers to build their brand. The discussion revolved around how the media analyze designer's collections. The panel also advised students and aspiring designers to be aware of their audience and study trends set around the world.

The segment continued with Gaurav Mahajan-Westside and Sangita Kathiwada-Melange presenting their perspectives on the mass and boutique retail markets. They also provided an inside view on the realities between consignment versus direct buys to buyers and designers.

Session III - Production and Marketing /Sales
The last session emphasized the importance of building a brand, marketing and manufacturing the product for the Indian and international market. Juhi Pandey - Ricamo India and Rahul Anand – Mandhana Industries Ltd stressed that its important to focus on finer details and issues of quality fabric, buttons, cuts when offering a collection to an export house. The importance of brand building and management was discussed as the finale of the workshop.

The day concluded with the delegates getting the unique and prestigious opportunity to hear what key stakeholders in the industry had to say about fashion and its business, a thought leading initiative that will bring about a change and inspire young designers to succeed in their careers.

Talking about the Fashion Workshop Series, Sujal Shah, Head of Fashion - IMG India says, "The aim of this second edition of the Fashion Workshop Series was to illuminate the realities and complexities of what it means to design and be in the world of fashion in India. Over 150


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