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D&G Fashion Shows live for the first time on Smartphones

22
Feb '10
Dolce&Gabbana will broadcast the Fall/Winter 2010/11 Women's Fashion Show live on iPhones and Android Mobile devices (Google), which are the two most popular smartphones worldwide.

The dates are:

D&G > Thursday, 25th of February from 3pm (GMT +1);
Dolce&Gabbana > Sunday, 28th of February from 1pm (GMT +1).

Always a pioneer in the technological experimentations of the digital communications market, in 2005, Dolce&Gabbana was the first among fashion brands to broadcast the fashion shows live on its official website. This season the fashion shows will be available again on: live.dolcegabbana.com as well as on the brand's official Facebook page.

In 2008, Dolce&Gabbana reached a new frontier in mobile communication by working on more interaction and direct contact with its own customers and with new potential targets through the channel dolcegabbana.mobi, which is dedicated to both the Dolce&Gabbana and the D&G brands, as well as through the free-application for iPhones "D&G Fashion Channel".

In 2010, Dolce&Gabbana is raising the bar of direct contact with the most evolved consumers of mobile communications, offering the opportunity to watch the upcoming Fall/Winter 2010/11 season fashion show live on iPhone and Android Mobile Devices (Google).

Dolce&Gabbana


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