Interviews
Première Vision/Expofil marks memorable step on road to recovery
22 Feb '10
5 min read
notably, for Latin America, Mexico (+ 38.4 %), Chile (+ 25 %), Brazil (+ 23 %) and, for North America, The United States (+ 15.7 %).
By coming to Première Vision, buyers are choosing the efficacy of a large and highly creative offer that allows them to stand out. Said Edina Ronay (UK): “The show is great because it is where everybody is and it saves us time - instead of visiting several shops we can source all we need in four days…” Efficiency, the creativity of updated collections, a source of inspiration, fashion information and forums...the show's advantages appeal even to major brands of neighbouring sectors.
As Sébastien Gass, Head of Product Management at Swatch Switzerland), pointed out: "I have to come to Première Vision, even though later we have to find applications that are specific to the watch and jewellery sectors, which are obviously not found here. But Première Vision remains a must-see for its transversal impact."
Buyers showed a high degree of energy, truly reflecting one of the key words for spring summer 2011: movement. A corner has been turned. Fabric choices are staking out ever more relaxed fashions. Boundaries between tailoring and casualwear are disappearing. Finishings originating in sportswear are broadening their zones of influence, emerging on ever more refined bases. Fantasy opens a new dialogue between fabric freshness and decorative opulence. Buyers are (enormously) tempted by liveliness and definitively won over by fluidity.
Accompanying (and intensifying) this energy, the new design of the show was applauded by exhibitors and visitors. "Refined," "limpid," "fresh," and "simple," were the adjectives heard often in the aisles and stands to describe this white city, the new face of Première Vision. The serene and futuristic atmosphere was found to be quite stimulating as well. As Christopher Lai, Vice President of Toppy Trading (Hong Kong), pointed out: "It is more pleasa nt, more open.That makes me feel like I'm in space.It gives a totally new feeling on the new generation of 2010.” And Olga Vilshenko, creative director of Omela (UK), added: “The new layout brings such an energetic vibe. It was quite shocking on the first day to see everything so bright. I really liked it!”
After the enthusiasm generated by this edition, the stage is set for the autumn winter 2011-12 collections, to be presented from Tuesday 14 to Thursday 16 September 2010, at Paris-Nord Villepinte. The passage to three days, for all the Première Vision Pluriel shows, is in answer to a call from a by-now majority of exhibitors, who must address buyers' new working rhythms, and who want a more concentrated formula. Before that time, Première Vision will be seeing professionals throughout the globe for the shows it organises in the world's leading fashion markets. Get out your agendas!
Click here for Upcoming international dates.
By coming to Première Vision, buyers are choosing the efficacy of a large and highly creative offer that allows them to stand out. Said Edina Ronay (UK): “The show is great because it is where everybody is and it saves us time - instead of visiting several shops we can source all we need in four days…” Efficiency, the creativity of updated collections, a source of inspiration, fashion information and forums...the show's advantages appeal even to major brands of neighbouring sectors.
As Sébastien Gass, Head of Product Management at Swatch Switzerland), pointed out: "I have to come to Première Vision, even though later we have to find applications that are specific to the watch and jewellery sectors, which are obviously not found here. But Première Vision remains a must-see for its transversal impact."
Buyers showed a high degree of energy, truly reflecting one of the key words for spring summer 2011: movement. A corner has been turned. Fabric choices are staking out ever more relaxed fashions. Boundaries between tailoring and casualwear are disappearing. Finishings originating in sportswear are broadening their zones of influence, emerging on ever more refined bases. Fantasy opens a new dialogue between fabric freshness and decorative opulence. Buyers are (enormously) tempted by liveliness and definitively won over by fluidity.
Accompanying (and intensifying) this energy, the new design of the show was applauded by exhibitors and visitors. "Refined," "limpid," "fresh," and "simple," were the adjectives heard often in the aisles and stands to describe this white city, the new face of Première Vision. The serene and futuristic atmosphere was found to be quite stimulating as well. As Christopher Lai, Vice President of Toppy Trading (Hong Kong), pointed out: "It is more pleasa nt, more open.That makes me feel like I'm in space.It gives a totally new feeling on the new generation of 2010.” And Olga Vilshenko, creative director of Omela (UK), added: “The new layout brings such an energetic vibe. It was quite shocking on the first day to see everything so bright. I really liked it!”
After the enthusiasm generated by this edition, the stage is set for the autumn winter 2011-12 collections, to be presented from Tuesday 14 to Thursday 16 September 2010, at Paris-Nord Villepinte. The passage to three days, for all the Première Vision Pluriel shows, is in answer to a call from a by-now majority of exhibitors, who must address buyers' new working rhythms, and who want a more concentrated formula. Before that time, Première Vision will be seeing professionals throughout the globe for the shows it organises in the world's leading fashion markets. Get out your agendas!
Click here for Upcoming international dates.
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