Home / Knowledge / News / Fashion / Danica Patrick ties up with Academy Sports + Outdoors
Danica Patrick ties up with Academy Sports + Outdoors
26
Feb '10
Academy Sports + Outdoors announced that it has reached an agreement to sponsor Danica Patrick for the next two years.

Academy Sports + Outdoors is a great partner for the 5'2, 100-pound female driver who has to maintain a high level of fitness in order to control a 1,500-pound race car going at speeds of over 220 mph. Academy will feature Danica in an upcoming television ad campaign. She will also be featured in a comprehensive multi-media campaign that will incorporate academy.com, social media networks, Academy stores and customer events. As part of the relationship, Academy will get billing on Danica's racing helmet and placement on her driving suit.

"We are thrilled to connect with our customers by partnering with Danica whose appeal goes beyond racing," says Anita Sehgal, Academy Sports + Outdoors vice president of marketing. "Danica is a great fit for our brand because she appeals to both NASCAR fans and also the active-minded families who are our core customers."

Just as Academy is more than a sporting goods store, Danica Patrick is more than a driver.

"While my job is to be the best driver on the racetrack, a critical element of my success is being in top athletic shape," says Patrick. "Academy Sports + Outdoors is the perfect partner for me because I run, lift weights, as well as participate in yoga and Pilates. Their stores have everything I need to stay in shape including footwear, apparel, equipment and gear."

Academy Sports + Outdoors


Must ReadView All

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Indian textiles minister assures Manipur sector support

Textiles | On 15th Oct 2018

Indian textiles minister assures Manipur sector support

Indian textiles minister Smriti Irani recently assured Manipur state...

Courtesy: Huntsman

Textiles | On 15th Oct 2018

Huntsman Textile Effects & Chemours expand alliance

Huntsman Textile Effects and Chemours are set to expand their...

Interviews View All

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search