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Manish Arora's love affair with CRYSTALLIZED Swarovski

Feb '10
As a part of CRYSTALLIZED – Swarovski Elements ongoing commitment to foster Indian fashion, the brand celebrates its longstanding partnership with the maverick designer Manish Arora with an unveiling of a retrospective: “MANISH ARORA'S LOVE AFFAIR WITH CRYSTALLIZED – Swarovski Elements” at DLF Emporio in New Delhi. The exposition will showcase iconic haute couture pieces from the Manish Arora's national and international runways since 2003 marking the tenth milestone of international showing from the designer this year.

The retrospective installation will be on display from February 25, 2010–March 04, 2010 at The Atrium, DLF Emporio, Vasant Kunj, New Delhi. On display are also the limited edition for Swarovski CRYSTALLIZED motif t-shirts and the transfer collection from Manish Arora's international partnership event with the brand held in London.

Known for his vivid use of colour in designs that combine contemporary silhouettes with traditional handcrafted techniques, Manish Arora has gained worldwide recognition since launching his eponymous label in 1997. The designer, who first showed at London Fashion Week in 2005 and debuted in Paris to great acclaim in 2007, has worked creatively and been supported by Swarovski since the launch of his international career, incorporating CRYSTALLIZED – Swarovski Elements into all his major collections and creative partnerships to date. All the CRYSTALLIZED garments carry the “Made with CRYSTALLIZED – warovski Elements” tag.

“Manish has been a torch bearer from the Indian fashion industry in the international fashion circuit. We are delighted that the CRYSTALLIZED – Swarovski Elements team in India and Austria has worked closely over the years with the designer, to give vision to his creative design brilliance for his collections. Manish's creations sparkle distinctively, setting the bar high for Indian fashion abroad. We hope his “Love Affair” with Swarovski Elements becomes more intense season after season!” says Mr. Sanjay Sharma, country manager - India for CRYSTALLIZED – Swarovski Elements.

"I have had a long association with CRYSTALLIZED – Swarovski Elements and with each season we have become creatively more adventurous and ambitious. They truly understand my vision and have provided me with the best support in achieving the themes and looks I imagine. Our collaboration over the years has resulted in some really memorable and spectacular pieces and installations. I hope we continue to push the envelope and strive to achieve even bigger and better things in the future" says Manish Arora.

2003-2005: Manish Arora and CRYSTALLIZED – Swarovski Elements courtship begins with collaborations for his India Fashion Week collections.

2005: Manish Arora makes his international debut at London Fashion Week and showcases his Fall/Winter 06 collection. He creates the iconic “London Transport' dress using CRYSTALLIZED – Swarovski Elements.

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