Home / Knowledge / News / Fashion / Eve NY to manufacture Badgley Mischka products
Eve NY to manufacture Badgley Mischka products
02
Mar '10
Iconix Brand Group, Inc. announced that Iconix China Limited its 50-50 joint venture with Novel Fashion Brands Limited has partnered with Eve NY to develop the Badgley Mischka brand throughout Greater China.

Eve NY will manufacture and distribute Badgley Mischka products in Greater China. In addition, Eve NY plans to open 170 free-standing stores and shop-in-shop concepts within the next five years.

Neil Cole, Chairman and CEO, Iconix, commented, "We are excited to announce the expansion of the Badgley Mischka brand in China. In less than two years, Iconix China signed four major partnerships covering London Fog, Rocawear, Rampage and Badgley Mischka that collectively plan to roll out close to 700 stores in the next three years."

Mark Badgley and James Mischka, stated, "This partnership takes us one step further into creating a global lifestyle brand for Badgley Mischka. Bringing our philosophy of modern and glamorous dressing to the women of China is very exciting."

Shen Hong, CEO, Eve NY, stated, "Our strong positioning in China will allow us to bring the prestigious Badgley Mischka brand to the Chinese consumer through free-standing stores and shop-in-shops. We are pleased to partner with Iconix China on this new venture."

Veronica Chou, President of Iconix China, stated, "Badgley Mischka is an iconic brand with worldwide recognition and we are thrilled to partner with Eve NY to bring the brand to Greater China. Their expertise in retailing will ensure that the brand is well positioned throughout China."

Over the past two decades, Badgley Mischka has flourished into a complete lifestyle brand recognized worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Mark & James contemporary collection, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.

Iconix China, which was formed in September 2008 and based in Hong Kong, was established to develop and expand the Iconix portfolio of brands in Greater China. Iconix China has previously signed partnerships for its London Fog, Rampage and Rocawear brands.

Eve NY is a leading fashion company based in Shanghai, China. Eve NY designs, manufactures and markets high-end clothing and accessories for women under the "Eve NY" brand and has plans to launch other brands. Eve NY currently operates over 200 retail stores in 21 provinces in China.

Iconix Brand Group Inc


Must ReadView All

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Interviews View All

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search