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JanSport ties up with MGM for HOT TUB TIME MACHINE premiere

Mar '10
JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, announced it will join Metro-Goldwyn-Mayer (MGM) to kick some past and flashback to the '80s at the premiere of HOT TUB TIME MACHINE on Wednesday, March 17, 2010 in Hollywood.

HOT TUB TIME MACHINE stars John Cusack, Rob Corddry, Craig Robinson and Clark Duke, a group of best friends who've become bored with their adult lives and after a crazy night of drinking in a ski resort hot tub, get the chance to kick some past and change their futures as they are transported back to 1986.

In celebration of the film's debut, JanSport will embark on a marketing campaign, inviting fans to visit facebook from March 8 through April 5 to enter for the chance to win an authentic '80s JanSport Off Trail Heritage Series bag autographed by the cast, in addition to daily giveaways of limited edition HOT TUB TIME MACHINE JanSport packs, complete with a free movie ticket from Fandango for the duration of the promotion. In addition, JanSport's Facebook page will include exclusive video and photos from the HOT TUB TIME MACHINE premiere in Hollywood.

“We're excited to kick some past with HOT TUB TIME MACHINE,” said Laurie Heller, JanSport marketing communications manager. “JanSport was a huge part of the cultural phenomena that was the '80s, from the freedom of self expression via music and style to the celebration of life's adventures, and we're thrilled to reconnect with an era that played a part in making JanSport the iconic backpack brand it is today.”

“We are always on the lookout for brands relevant to our movies,” commented Christine Batista, Senior Vice President of Theatrical Marketing & National Partnerships, MGM. “JanSport was an integral part of '80s youth culture, a status it has maintained without the benefit of a HOT TUB TIME MACHINE.”


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