Home / Knowledge / News / Fashion / JanSport ties up with MGM for HOT TUB TIME MACHINE premiere

JanSport ties up with MGM for HOT TUB TIME MACHINE premiere

Mar '10
JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, announced it will join Metro-Goldwyn-Mayer (MGM) to kick some past and flashback to the '80s at the premiere of HOT TUB TIME MACHINE on Wednesday, March 17, 2010 in Hollywood.

HOT TUB TIME MACHINE stars John Cusack, Rob Corddry, Craig Robinson and Clark Duke, a group of best friends who've become bored with their adult lives and after a crazy night of drinking in a ski resort hot tub, get the chance to kick some past and change their futures as they are transported back to 1986.

In celebration of the film's debut, JanSport will embark on a marketing campaign, inviting fans to visit facebook from March 8 through April 5 to enter for the chance to win an authentic '80s JanSport Off Trail Heritage Series bag autographed by the cast, in addition to daily giveaways of limited edition HOT TUB TIME MACHINE JanSport packs, complete with a free movie ticket from Fandango for the duration of the promotion. In addition, JanSport's Facebook page will include exclusive video and photos from the HOT TUB TIME MACHINE premiere in Hollywood.

“We're excited to kick some past with HOT TUB TIME MACHINE,” said Laurie Heller, JanSport marketing communications manager. “JanSport was a huge part of the cultural phenomena that was the '80s, from the freedom of self expression via music and style to the celebration of life's adventures, and we're thrilled to reconnect with an era that played a part in making JanSport the iconic backpack brand it is today.”

“We are always on the lookout for brands relevant to our movies,” commented Christine Batista, Senior Vice President of Theatrical Marketing & National Partnerships, MGM. “JanSport was an integral part of '80s youth culture, a status it has maintained without the benefit of a HOT TUB TIME MACHINE.”


Must ReadView All

US President Joe Biden. Pic: Shutterstock

Textiles | On 29th Jul 2021

Proposed amendments to raise US content in federal purchases announced

The United States has decided to raise US-made content in government...

Pic: Shutterstock

Apparel/Garments | On 29th Jul 2021

Uninterrupted supply chain crucial for Vietnam amid ongoing COVID wave

Ensuring that the supply chain of Vietnam is not interrupted amid the ...

Pic: Moschino

Fashion | On 29th Jul 2021

Italy’s Aeffe buys remaining 30% stake in Moschino for full ownership

Italian luxury fashion company Aeffe has acquired fashion house...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Shambhu Nath Jha,

Shambhu Nath Jha

Leading research and consulting firm Fact.MR recently launched a report on ...

Barry Goodwin,

Barry Goodwin

UK based Amba Projex Ltd designs, manufactures, and installs industrial...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search