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ispo validates its leading role in the Asia-Pacific territory

13
Mar '10
After three successful days at the China International Exhibition Center in Beijing ispo china 10 closed its doors with a new visitor record. Close to 16,300 industry professionals came to the event from March 4th to 6th, 2010, to get an overview of the latest trends in the Asia-Pacific territory. This is a considerable increase in the number of visitors for the sixth ispo china, representing a growth of 21% compared to the prior year and proving that the event has definitely experienced a breakthrough on the Asian market.

The high quality of visitors combined with a high frequency generated an exceptional atmosphere at ispo china. Positive feedback was generated by the considerable ratio of international participants and attractive brand presentations. Many international key players, such as Columbia, Mountain Hardwear or Salewa, Regatta and Ecco were first time exhibitors at ispo china. A total of 214 exhibitors, an increase of 76 % compared to the prior year, presented more than 300 international brands and their products and innovations. The comprehensive side event program with professionally organized trade conferences, such as the Asia Pacific Snow Conference (APSC), and other exposition-related events once again offered trade show visitors plenty of interesting added value.

ispo china has established itself not just as a leading exhibition platform, but has also attained the position of one of the most important communications and networking platforms in the Asian market. In addition, Alpitec China 10 was also held during ispo china 10 in cooperation with Fiera di Bolzano. The international trade show for alpine and winter technologies added products to ispo china such as lift and snow-making equipment, grooming machinery and access control systems. Together, both events offered visitors a 360° trade show expertly covering all areas of winter sports. ispo china encompassed five halls at the China International Exhibition Center, covering an overall area of 25,000 square meters, and a corresponding net exhibition space twice the amount of last year.

Klaus Dittrich, Chairman of the Management of Messe München GmbH: “We are very pleased with the excellent results which exceeded our own expectations. ispo china was once again able to emphasize its role as a leading platform for the entire Asia-Pacific sporting goods market, and even expanded its position. In the future we will continue to work even more on the international character of the event, in order to further strengthen ispo china for the entire sporting goods industry.”

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