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TAG Heuer sets the stage with new women's timepieces

Mar '10
Inspired by its core values of strength, beauty, prestige and forward design, TAG Heuer unveiled new women's timepieces from its Formula 1 and Carrera collections that set the tone for active elegance in the new season. These fresh-looking timepieces are designed to meet the exacting standards of today's woman, and complement any outfit, from tennis garb to a little black dress.

Formula 1 Ceramic and Stainless Steel

TAG Heuer's new capsule collection of Formula 1 watches is ideal for women seeking a refined and distinguishable timepiece that also is durable. The mixture of ceramic and 316L surgical-grade stainless steel – both of which are extremely scratch resistant – ensures the watch can be worn all the time without fear of damaging it. Additionally, the combination of these materials sets the Formula 1 apart from the proliferation of ceramic-made pieces in the luxury watch market, allowing women to make a definitively personal fashion statement.

The ceramic and stainless steel Formula 1 is available in a choice of black or the hottest color of the spring/summer season, bright white. For a touch of subtle sophistication, the timepiece also is offered in either color with a diamond-encrusted bezel, set with 36 top Wesselton diamonds (0.048 carats). Both styles feature a scratch-resistant sapphire crystal and are water resistant to 50 meters.

These sporty and luxurious timepieces will retail in the U.S. and Canada for approximately $1,200 for the non-diamond and $1,700 for the diamond models.

Carrera Calibre 5 With Diamonds

Women who want a diamond-laced timepiece that is beautifully designed and not over-the-top need to look no further than the ladies' Carrera Calibre 5. This dressed-up interpretation of TAG Heuer's iconic Carrera is embellished with a total of 73 top Wesselton diamonds (0.628 carats) on its white mother-of-pearl dial, stainless steel case and fixed bezel. The elegance of the 36 mm timepiece is further complemented by either a stainless steel bracelet or white alligator strap, both of which feature a solid steel folding clasp with safety push buttons. Water resistant to 50 meters, the ladies' Carrera Calibre 5 will retail in the U.S. and Canada for about $4,400. It is scheduled to hit retail in September 2010.

TAG Heuer Celebrates 150 Years of Watchmaking Innovation

The year 2010 marks TAG Heuer's 150th anniversary – a milestone that celebrates the brand's evolution from a small workshop in the Swiss Jura Mountains to its status today as a leader in the luxury watch market. Since its inception, TAG Heuer has demonstrated a passion for accurately measuring even the smallest increment of time. It is the only watchmaker to develop a mechanical automatic chronograph movement that displays 1/10th, 1/100th and 1/1000th of a second, as well as the only brand to capture 1/10,000th of a second. The brand's 150-year legacy is peppered with displays of engineering prowess, including the world's first oscillating pinion, patented in 1887, and the recently launched Monaco V4, which features a double-patented belt-driven movement that shatters the basic tenets of how a watch keeps time. Through a constant pursuit of excellence and innovation, TAG Heuer creates timepieces that are a defining symbol of state-of-the-art originality.

TAG Heuer

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