Nordstrom to outfit Michael Buble & his band

24 Mar '10

2 min read

Nordstrom Inc announces the launch of the first of five online videos starring Michael Buble in connection with his 2010 U.S. "Crazy Love Tour," which kicked off earlier this month. As the exclusive U.S. tour sponsor, Nordstrom will offer customers access to unique Michael Buble experiences at Nordstrom stores, online at nordstrom.com and at concert venues throughout the tour.

The videos, titled "80 Suits"directed by Wayne McClammy of HungryMan Pictures, highlights the partnership between Nordstrom and Michael Buble through the eyes of Michael's truck driver, who is responsible for delivering his tour wardrobe to each concert venue. The lighthearted, humorous videos will appear exclusively on nordstrom.com for 24 hours before they are released to additional outlets. The four subsequent webisodes will launch on May 3, June 7, July 5, and August 23.

As the presenting sponsor of the 2010 U.S. "Crazy Love Tour," Nordstrom will provide Buble's concert tour wardrobe including suits and other fashion apparel by Dolce & Gabbana and HUGO. The retailer will also outfit Buble's accompanying band in suits by Hugo Boss.

"It's important to me to show the audience respect by taking the time to look nice for them," said Buble. "I want to create my own sense of style and Nordstrom has some of the greatest designers in the world to showcase that style."

Nordstrom Inc

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