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MADRID NOVIAS continues to incorporate outstanding designers
27
Mar '10
The designers, Rubén Perlotti and Marcos Marrero-María Díaz (M&M), have confirmed their participation at the next edition of MADRID NOVIAS, the International Bridal Fashion Exhibition, an event organised by IFEMA that will be staged between 6th and 9th May at Feria de Madrid.

With these new signings, which join the other recent confirmations from the designers, Joaquim Verdú and Javier Arnáiz, the fair will consolidate its position as the most important wedding fashion fair in Spain. This grand event brings together the majority of the most prestigious designers working in this sector, including names such as Hannibal Laguna, Elio Berhanyer, Modesto Lomba, Juan Duyos and Miquel Suay, among others.

The eighth edition of MADRID NOVIAS, which is organised by IFEMA and marketed by the company, EXPOTECNIC, expects to feature the participation of nearly 100 exhibitors and represented brands belonging to the following sectors: wedding gowns, bridegroom attire, party-wear, Communion attire, accessories and trade equipment. As at the last edition, MADRID NOVIAS will take place in Hall 14.1 at Feria de Madrid, the same setting in which CIBELES MADRID FASHION WEEK is staged. The first two days, 6th and 7th May, will witness the staging of the CIBELES MADRID NOVIAS Fashion Parades in the same hall as the stands, thus enabling buyers to visit the trade exhibition area after attending the different fashion parades.

On the Catwalk: The Collections of 25 Designers
On this occasion, visitors to this edition of the fair will be able to view the collections of a total of 25 designers. Of this number, some 21 will present ideas for brides and bridegrooms, whilst, as a new feature, 4 fashion parades will present First Communion attire. In this respect, we might mention the fact that the CIBELES MADRID NOVIAS Fashion Show will provide the setting for the first fashion parade of this kind in Spain, based on the participation of companies such as Hortensia Maeso for Rubio Kids, Agatha Ruiz de la Prada, Suay and Barcarola, among others.

Furthermore, MADRID NOVIAS will present a large number of ideas under the heading of party-wear, including creations by names as renowned as Montesinos, Ana Torres, María Coca, Marga Sánchez, Matilde Cano, Mercedes Alonso and Zeduka, among others.

These developments enable MADRID NOVIAS to take another step forward in terms of consolidating its role as the most important wedding fashion fair in Spain and the leading point of reference for the sector as a whole. In fact, Spain's wedding fashion industry is a world leader within this market, currently constituting more than 800 companies boasting an annual turnover of around 1,500 million euros.

The last edition of MADRID NOVIAS, which took place in April 2009, featured some highly satisfactory results. At this first edition under IFEMA's organisation, the fair brought together a total of 4,751 trade visitors, of whomnearly 400 were foreign buyers.

IFEMA


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