Interviews
News Flash
Speedo's Winter Olympic'06 endorsement deals announced
10 Nov '05
3 min read
Leading swimwear brand seller, Speedo announced that it has signed individual endorsement deals with American 2006 Winter Olympic sledding hopefuls Vonetta Flowers, Todd Hays, Noelle Pikus-Pace, Jean Prahm (formerly Racine), and Chris Soule.
These are the first-ever winter sport sponsorships for the world's top-selling swimwear brand, whose Olympic heritage dates back to 1932. Today's announcement precedes the unveiling of evolutionary suit technology that will make its Olympic debut during the 2006 Winter Games in Torino, Italy, February 10-26.
In 2004, Speedo launched FASTSKIN FSII, the world's fastest swimsuit. Developed with and worn by American Olympic Gold Medalist swimmers Michael Phelps, Amanda Beard, and Natalie Coughlin, FASTSKIN FSII underwent extensive research and athlete testing, including drag analysis, Computational Fluid Dynamics (CFD) testing, state of the art laser modeling and the fabric replication of shark skin.
Ultimately, 47 Olympic medals were won by athletes wearing Speedo FASTSKIN FSII at the Athens Games, more than twice the number of medals won by athletes wearing the second most popular brand.
Speedo now turns its success from the water to the ice. Speedo athletes are expected to compete in Olympic sledding sports.
"The difference between gold and silver will be hundredths of a second," said Flowers. "I'm excited to be working with a brand that has not only been at the forefront of speed for morethan 75 years but has been very engaged with specific needs during the suit development for Torino."
These are the first-ever winter sport sponsorships for the world's top-selling swimwear brand, whose Olympic heritage dates back to 1932. Today's announcement precedes the unveiling of evolutionary suit technology that will make its Olympic debut during the 2006 Winter Games in Torino, Italy, February 10-26.
In 2004, Speedo launched FASTSKIN FSII, the world's fastest swimsuit. Developed with and worn by American Olympic Gold Medalist swimmers Michael Phelps, Amanda Beard, and Natalie Coughlin, FASTSKIN FSII underwent extensive research and athlete testing, including drag analysis, Computational Fluid Dynamics (CFD) testing, state of the art laser modeling and the fabric replication of shark skin.
Ultimately, 47 Olympic medals were won by athletes wearing Speedo FASTSKIN FSII at the Athens Games, more than twice the number of medals won by athletes wearing the second most popular brand.
Speedo now turns its success from the water to the ice. Speedo athletes are expected to compete in Olympic sledding sports.
"The difference between gold and silver will be hundredths of a second," said Flowers. "I'm excited to be working with a brand that has not only been at the forefront of speed for morethan 75 years but has been very engaged with specific needs during the suit development for Torino."
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
