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Op unveils 'Rock Your Shine' campaign
01
Apr '10
Iconix Brand Group Inc unveiled its spring 2010 multi-media marketing campaign for its Op brand, which is titled "Rock Your Shine." The campaign stars actress Jessica Szohr of the CW's Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga:New Moon and Eclipse and actor Trevor Donovan of the CW's 90210. The national campaign will debut this spring in fashion, lifestyle and entertainment magazines such as Elle, Teen Vogue, Seventeen and Cosmopolitan, outdoor and online.

Jessica Szohr stated, "The latest trend for spring is shine and Op has it first. The clothes are so great; especially the amazing bikinis and shorts."

"The great thing about Op is that it is very accessible. You can grab it at Walmart. The looks are original and affordable," commented Cory Monteith.

The Op campaign was photographed at Universal Studios in California by lifestyle photographer Larry Bartholomew. The campaign creative features the cast of Op celebrities at a block party, hanging out in a hammock, barbequing and getting ready to go surfing. An element of shine is integrated into the print campaign with metallic paper and gold foil on the ads.

Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc., commented, "Op is back with another all-star cast. This season Op 'Rocks Your Shine' with an eclectic mix of television, music and film stars in a laid-back California lifestyle atmosphere. Each fashion forward style has a touch of shine to it and we infused elements of shine into the creative of the campaign."

The Op celebrities are wearing the shine-inspired spring Op collection in the campaign, which is exclusively available at Walmart in the United States and online. In addition, the celebrities will host an Op party in Los Angeles in late April and make personal appearances on behalf of the brand.

Iconix Brand Group Inc


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