Home / Knowledge / News / Fashion / Op unveils 'Rock Your Shine' campaign

Op unveils 'Rock Your Shine' campaign

01
Apr '10
Iconix Brand Group Inc unveiled its spring 2010 multi-media marketing campaign for its Op brand, which is titled "Rock Your Shine." The campaign stars actress Jessica Szohr of the CW's Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga:New Moon and Eclipse and actor Trevor Donovan of the CW's 90210. The national campaign will debut this spring in fashion, lifestyle and entertainment magazines such as Elle, Teen Vogue, Seventeen and Cosmopolitan, outdoor and online.

Jessica Szohr stated, "The latest trend for spring is shine and Op has it first. The clothes are so great; especially the amazing bikinis and shorts."

"The great thing about Op is that it is very accessible. You can grab it at Walmart. The looks are original and affordable," commented Cory Monteith.

The Op campaign was photographed at Universal Studios in California by lifestyle photographer Larry Bartholomew. The campaign creative features the cast of Op celebrities at a block party, hanging out in a hammock, barbequing and getting ready to go surfing. An element of shine is integrated into the print campaign with metallic paper and gold foil on the ads.

Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc., commented, "Op is back with another all-star cast. This season Op 'Rocks Your Shine' with an eclectic mix of television, music and film stars in a laid-back California lifestyle atmosphere. Each fashion forward style has a touch of shine to it and we infused elements of shine into the creative of the campaign."

The Op celebrities are wearing the shine-inspired spring Op collection in the campaign, which is exclusively available at Walmart in the United States and online. In addition, the celebrities will host an Op party in Los Angeles in late April and make personal appearances on behalf of the brand.

Iconix Brand Group Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Turkey's apparel sector sets $19 bn export target in 2020

Turkey's apparel sector, which sold goods worth $17.7 billion to...

Pic: Waleeds / Shutterstock.com

Textiles | On 19th Feb 2020

Pakistan textile exports up 3.68% in July-Jan FY20

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search