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PUMA's Italian Away Kit with Neil Barrett

10
Nov '05
Leading Sport Lifestyle Company PUMA AG launches the 2006 Italian National Team Away Kit designed in collaboration with Neil Barrett. The away kit will make its debut in a friendly against Holland in Amsterdam on November 12th.

For his second Italian National Team kit design, Barrett's signature styling of clean lines, slim tailoring and layered garments come to the forefront. A deep v-neck revealing the new FIGC badge on an azzurri blue underlay creates a statement look for the team. The distinctive styling of the white v-neck creates a sophisticated, yet understated feel. This deep v-neck technique also hints at the team's new 2006 home kit to be released on March 1st.

"Launched under the tag 'Italians Look Better,' the kit embodies the charisma of the team," said Filip Trulsson, PUMA Teamsport Business Unit Manager. "Italians are known for their inherent style and we think it's a necessity to maintain this essence of fashion when creating the football kit for the team. Through Barrett's vision and our internal design talent, we are continually able to deliver a performance kit with unique visual interest and appeal."

Over the past two years, Neil Barrett has worked closely with PUMA's design team merging the brand's technical sport integrity with his fashion sensibility. All of the garments, from the playing kit to the team apparel, utilize proven functional materials and cut lines to provide optimum performance. The shirt introduces a new groundbreaking woven rip-stop fabric, specially developed for PUMA in close co-operation with Toray Textiles and Manchester Metropolitan University. The woven fabric is extremely lightweight, carries outstanding wicking properties and has limited stretch to prevent shirt pulling.


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