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JD and K-Swiss join forces to announce new competition

03
Apr '10
JD Sports have teamed up with heritage brand and classic American trainer and sportswear manufacturer K-Swiss to offer a trip for two to California in conjunction with its brand new "Have an Awesome Day" campaign.

K-Swiss is back on the TV screens with a new style and a big bang in 2010. This year sees the brand taking itself back to the sports-focused California lifestyle that originally inspired the two Swiss brothers who founded K-Swiss to develop the 'Classic', the first ever all leather American tennis shoe. Fuelled by innovative products, brand initiatives, events, celebrities and powerful marketing, the campaign is all about celebrating the California attitude to sports.

To celebrate the re-launch of the 'Classic' at JD and the re-birth of K-Swiss as the California Sports company, K-Swiss have teamed up with JD to offer one lucky customer the chance to win a prize of one week's holiday for two people to sun drenched California. The winners will experience the K-Swiss California Spirit and attitude to sport firsthand, as well as having the opportunity to visit a range of locations including Venice Beach, Santa Monica Beach and Pier, Long Beach and Hollywood Boulevard, of which are featured in the brand new TV campaign dubbed "Have an Awesome Day".

JD Sports


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