News Flash

Priyanka unveils Levi's 'Change Your World' campaign

07 Apr '10

5 min read

At the launch event, Shyam Sukhramani, Marketing Director, The Levi's Brand - India, said, “The journey over the last 15 years has been absolutely great. Levi's has had memorable moments that are etched in our minds. The 'Change Your World' campaign is truly a marvelous way to mark this milestone in the company's history. We owe our success to the army of Levi's wearers who choose and wear the brand with a great sense of passion. The Change Your World movement seems like the most appropriate way to give back to them.”

Here's to the next 15 years. We hope the world will have changed for the better by then. And that we'll have contributed in our own tiny little way.

Campaign Details
The grand prize of the customized Chevy Beats are part of a special collaboration between Levi's and Chevrolet. A first of its kind collaboration in India, between two iconic American brands, the Levi's + Chevy Beat custom-cut vehicles promise to define cool when it comes to changing your ride.

The Levi's Change Your World campaign was conceptualized by JWT, and shot and directed by renowned photographer Bharat Sikka. The music leg of the campaign is being managed by OML Records one of India's largest independent music labels. The digital leg of the campaign has been conceptualized and managed by Interakt Digital Solutions.

How it works is that as part of the campaign, customers of Levi's this season will get a bonus card for every Rs.1000 spent at Levi's. E.g. if a customer spends Rs.500, he/she gets 1 scratch card. If a customer spends Rs.1200, he/she gets 2 scratch cards. If he spends Rs.2300, he/she gets 3 scratch cards & so on…!

The customer would have to SMS the code on the scratch card to 54646 to get a chance to win from the amazing customized gifts on offer.

Over the next 10 weeks, the following gifts are up for grabs…
7 Levi's customized Chevy Beats
50 Levi's customized Apple MacBooks
150 Levi's customized Apple iPhones 3Gs
1500 Levi's customized Apple iPod Shuffles
And if you thought the celebrations stop at that, you're wrong!

There are slab-based gifts going too at Levi's stores across the country! These gifts include Levi's Music Cards, Levi's Wristbands, Levi's Mobile Pouches, Levi's Drawstring Bags, and cool Levi's Clocks.

Levi Strauss (India) Pvt. Ltd.

More Levi Strauss & Co News... More Fashion News - India...