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SCHOLL'S distributes free insoles to get the comfort feel

09
Apr '10
Schering-Plough Consumer HealthCare, a subsidiary of Merck & Co Inc announced the launch of the DR. SCHOLL'S FOR HER Challenge, inviting women to experience the difference DR. SCHOLL'S FOR HER Insoles can make, even in their most uncomfortable shoes. With the help of Stacy London, style expert and host of TLC's "What Not To Wear," the campaign will distribute more than 3 million free insoles to show women across America that they can achieve both comfort and style at the same time.

"It's no secret that women love their shoes, but we also know they can be a pain in the foot," said London. "That's why I use DR. SCHOLL'S FOR HER Insoles to cushion my feet because I'm a firm believer that you should never have to sacrifice comfort for fashion. I'm excited the brand is offering women a free insole so they can really feel the difference for themselves like I have."

Consumers can sign up for a free insole on the brand's new DR. SCHOLL'S FOR HER Facebook Page. The page also offers tips for looking and feeling fabulous, including product information and comfort tips from Stacy London. On a mission to change the way it feels to be in heels, DR. SCHOLL'S FOR HER will also run a print advertising campaign featuring London that will sample one free insole in select magazines.

"Ever since DR. SCHOLL'S FOR HER debuted as the first and only complete footcare line designed specifically for women, we've strived to help women understand that they don't have to tolerate uncomfortable shoes," said T.J. Higgins, Vice President of Marketing for DR. SCHOLL'S FOR HER. "We're challenging women to try a free insole because once they experience the difference, they will be one step closer to realizing that they can achieve comfort in any shoe style."

Merck & Co Inc


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