Home / Knowledge / News / Fashion / Gucci Icon-Temporary Store comes to Earlham Street

Gucci Icon-Temporary Store comes to Earlham Street

13
Apr '10
Gucci is pleased to announce that a new update is now available for its groundbreaking fashion and lifestyle App that has recently registered its 500,000 downloads. The update, available at the iTunes store, has been timed to coincide with the opening of Gucci's third Icon-Temporary Sneaker Store on London's Earlham Street.

The Gucci App, launched in October 2009, synthesizes the worlds of fashion, technology and music offering Gucci enthusiasts access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix their own music. The rich content on the App was developed specifically with the profile of the Gucci loyalist in mind and delivers a new way to experience the varied world of the Gucci lifestyle.

The launch of the Gucci App was originally timed to coincide with the itinerant GUCCI ICON-TEMPORARY project, a travelling sneaker store that was launched in New York on October 24th 2009, before moving to Miami on December 1st. Its next stop will be in London's Covent Garden Seven Dials district at 37 Earlham Street, where it will open to the public on April 22. Tokyo will be the final stop in June.

Gucci Creative Director Frida Giannini collaborated with award-winning musical artist and producer Mark Ronson on key features of the app including:

The Gucci Ronson Sneaker: Giannini and Ronson have designed a collection of limited edition sneakers in conjunction with the GUCCI ICON-TEMPORARY travelling sneaker store project. For London, one special Gucci Ronson model has been reserved exclusively for the Gucci App. Only iPhone and iPod touch users can purchase this coveted model available via the app in Europe.

Gucci Beats: One of the most progressive features of the Gucci App allows users to mix their own music tracks on a virtual turntable. Ronson has provided loops that can be individually manipulated by layering on various beats, sound types, drums, bass and vocals. Users are given DJ-like creative and technical capabilities on their iPhone or iPod touch and can save and share their original tracks with friends via email, Facebook or Twitter.

Frida and Mark's Playlists: Both Giannini and Ronson have created their own personal playlists for the Gucci App and have just released their new favourites for London, which can be downloaded directly from the iTunes Store. A well-documented music lover, Giannini has included a mix of tracks currently inspiring her fashion collections.

Additional features of the Gucci App include:

Gucci Little Black Book: Frida lists her favourite London haunts, these include Scotts, St Martin's Lane Hotel and The Groucho Club.

Gucci Music Channel: Functioning as a Gucci radio station, the Gucci Music Channel allows users to access the music stream whenever they wish.

In-store Exclusives at GUCCI ICON-TEMPORARY London: Users of the Gucci App can interface with the London retail space via a store-based network that automatically updates the customer's Gucci App upon arrival using the push notification feature. Visitors to the store will be able to wirelessly download photos of all the ICON-TEMPORARY London sneakers via their Gucci App, as well as an exclusive track produced by Mark Ronson.

Gucci Group


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Oct 2020

US, Brazil update agreement on trade, economic cooperation

The United States and Brazil yesterday signed a new protocol relating ...

Pic: Shutterstock

Textiles | On 20th Oct 2020

China building more competitive mulberry silk industry

China is striving to build a more competitive mulberry silk industry...

Pic: Shutterstock

Textiles | On 20th Oct 2020

CBN invests N120 bn to revive Nigeria's textile sector

The Central Bank of Nigeria (CBN) recently said it had invested over...

Interviews View All

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Ian Burn,

Ian Burn

Camira's expertise goes from farm to fabric and everything in between. The ...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search