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Saks Fifth & Bond No. 9 introduce Saks-en-Rose

19
Apr '10
Saks Fifth Avenue and Bond No. 9 are introducing a bouquet in a bottle, Saks-en-Rose, a contemporary blend of rarely used topnotes-succulent dry dates and verbena-like lantana leaves, wrapped around a heart of rose.

Too mesmerizing, too impudently beautiful ever to be overlooked, the venerable rose sets the standard for lush and romantic perfumes. According to dispassionate botanists, it works its magic by being the most perfect and balanced of flowers: Voluptuously honeyed, but not too sweet; rich and deep as balsam, but joyously sparkling too; warm and simultaneously cool; sensually beautiful yet spiked with thorns. No wonder the rose has long been the subject of myth and lore in cultures all over the world. This was the official flower of those goddesses of love, Aphrodite and Venus. Its petals were employed as stuffing for the sultan's mattress in ancient Persia. Over the centuries, it's played a key role in Hindu weddings. And in 17th century France, so valuable were roses that they served, in lieu of cash, as legal tender.

There are thousands of varieties, but it is the pink rose -- a symbol of grace and happiness -- that is the key ingredient in the third scent venture between Saks Fifth Avenue and Bond No. 9.

Saks-en-Rose, as the eau de parfum will be known, marks a departure from your grandmother's rose. This is a self-possessed, future-oriented and multi-functional rose -- beguiling on an evening out, informal over the weekend. Following a contemporary blend of rarely used topnotes -- succulent dry dates, verbena-like lantana leaves, and spicy mace (from the nutmeg family) -- the scent segues into its resolutely floral heart of pink roses, orris (cousin to iris), and seductive tuberose. This beguiling bouquet lingers courtesy of musk, for a hint of the feral, and those forest notes, sandalwood and amber.

The bottle design derives from the same subtle sensibility. Saks's millennial deconstructed-script logo is writ large in strokes of pure black on the Bond No. 9 superstar flacon, rendered here in milky white. Both the cap and the Bond No. 9 metro-token, displayed as a centerpiece, are in petal pink.

Saks-en-Rose is the second women's scent in a pace-setting collaboration begun by Saks Fifth Avenue and Bond No. 9 in 2008 with the double launch of Saks Fifth Avenue for Her and Saks Fifth Avenue for Him.

Saks Fifth Avenue


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