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Damas unveils Legacy's lyrical for Akshaya Tritiya!

Apr '10
Damas, the internationally well known jeweller, showcases the royal era of timeless beauty reminiscent of India's rich cultural heritage in its lyrical new Legacy set designed especially for Akshaya Tritiya, the ancient and annually celebrated South Indian Hindu festival. In it the acclaimed jeweller blends the timeless magic of 22k yellow gold in a 2-piece set comprising a necklace and a pair of drop earrings richly studded with luminous, uncut polki diamonds to offer red carpet-worthy jewels for women of discerning essence.

The grand necklace is entirely composed of delicate six-petal flower motifs aligned closely together to replicate the charm of a fresh flower garland. While suspended in its middle is one large blossom as pendant which is be-decked with several whorls of tiny floral motifs…The pair of matching drop earrings feature a similar blossom dan-gling from yet another floral feature to jointly present one of the most ethnically splendid sets this season priced at AED 14,490.

Akshaya Tritiya is a highly revered occasion in South India due to the rare alignment of beneficial planetary posi-tions on that day. Buying valuables and initiating auspicious events on this festival is said to attract greater fortune and prosperity into an individual's life.

Tamjid Abdullah from Damas Jewellery said, “On the auspicious occasion of the Indian festival Akshaya Tritiya, we are very happy to present a traditionally vibrant set under our popular Legacy collection. The rare combination of uncut diamonds against 22k yellow gold settings enhances the luminous beauty of the stones to give it an an-tique look. As floral garlands are an intricate part of Indian festivals, I am sure this set will be much appreciated by all jewellery lovers.”

Ajay Pandey – GM Category & Marketing Head of Damas said, “Legacy remains one of our best selling collec-tions. It has a vintage beauty recalling the traditional jewellery of Rajastan. As buying valuables is a central feature of Akshaya Tritiya this new festive looking collection is a true investment as it will definitely be cherished by its wearer and in the future it can also be passed on as a treasured heirloom.”

While cut diamonds have a brilliance that's outstanding, uncut diamonds nevertheless have a unique charm of their own. Uncut diamonds are called 'polki' in India and their usage dates back to centuries ago in India's state of Rajastan, where weddings and family heirlooms are still incomplete without stunning and lavish jewellery collec-tions featuring these uncut beauties.

This Akshaya Tritiya, marvel at the new, ethnically stunning set from Damas' Legacy collection now available at select Damas stores across the UAE until stocks last.

Damas Jewellery LLC

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