Home / Knowledge / News / Fashion / Damas unveils Legacy's lyrical for Akshaya Tritiya!
Damas unveils Legacy's lyrical for Akshaya Tritiya!
26
Apr '10
Damas, the internationally well known jeweller, showcases the royal era of timeless beauty reminiscent of India's rich cultural heritage in its lyrical new Legacy set designed especially for Akshaya Tritiya, the ancient and annually celebrated South Indian Hindu festival. In it the acclaimed jeweller blends the timeless magic of 22k yellow gold in a 2-piece set comprising a necklace and a pair of drop earrings richly studded with luminous, uncut polki diamonds to offer red carpet-worthy jewels for women of discerning essence.

The grand necklace is entirely composed of delicate six-petal flower motifs aligned closely together to replicate the charm of a fresh flower garland. While suspended in its middle is one large blossom as pendant which is be-decked with several whorls of tiny floral motifs…The pair of matching drop earrings feature a similar blossom dan-gling from yet another floral feature to jointly present one of the most ethnically splendid sets this season priced at AED 14,490.

Akshaya Tritiya is a highly revered occasion in South India due to the rare alignment of beneficial planetary posi-tions on that day. Buying valuables and initiating auspicious events on this festival is said to attract greater fortune and prosperity into an individual's life.

Tamjid Abdullah from Damas Jewellery said, “On the auspicious occasion of the Indian festival Akshaya Tritiya, we are very happy to present a traditionally vibrant set under our popular Legacy collection. The rare combination of uncut diamonds against 22k yellow gold settings enhances the luminous beauty of the stones to give it an an-tique look. As floral garlands are an intricate part of Indian festivals, I am sure this set will be much appreciated by all jewellery lovers.”

Ajay Pandey – GM Category & Marketing Head of Damas said, “Legacy remains one of our best selling collec-tions. It has a vintage beauty recalling the traditional jewellery of Rajastan. As buying valuables is a central feature of Akshaya Tritiya this new festive looking collection is a true investment as it will definitely be cherished by its wearer and in the future it can also be passed on as a treasured heirloom.”

While cut diamonds have a brilliance that's outstanding, uncut diamonds nevertheless have a unique charm of their own. Uncut diamonds are called 'polki' in India and their usage dates back to centuries ago in India's state of Rajastan, where weddings and family heirlooms are still incomplete without stunning and lavish jewellery collec-tions featuring these uncut beauties.

This Akshaya Tritiya, marvel at the new, ethnically stunning set from Damas' Legacy collection now available at select Damas stores across the UAE until stocks last.

Damas Jewellery LLC


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search