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Joss Stone to design Nine West Vintage America Collection
27
Apr '10
Nine West, a division of Jones Apparel Group announced an exclusive design collaboration with multi-platinum recording artist Joss Stone for the Nine West Vintage America Collection Fall 2010. Spearheaded by Nine West Creative Director Fred Allard, the limited-edition footwear collaboration will embody Stone's personal inspirations and whimsical style to seamlessly fit with the Vintage America Collection's rich craftsmanship and authentic charm. The stylish new looks are slated to debut worldwide at select Nine West retailers at the end of August, with pre-order sales available in late July via the collection's microsite.

"I am excited to collaborate with Fred and pair my artistic vision with his fabulous design sensibility," said Stone. "My style is constantly evolving and is shaped by my love of art and endless imagination. It is extremely fulfilling to bring these thoughts and ideas to life and incorporate them into a capsule collection of stylish footwear."

Known across the world for her amazing voice and independent spirit, Stone has been a hands-on partner with Allard on all aspects of the design process from day one. Together, they have been hard at work creating a series of looks that showcase the laid back confidence and Bohemian style of the Nine West Vintage America Collection as envisioned through Stone's imaginative eyes. The duo also drew a great deal of inspiration from the singer's personal tattoos and this influence is evident throughout the collection—from the footwear designs to the logo and packaging.

"Each of my tattoos holds a very special meaning for me," added Stone. "I love that the Nine West Vintage America Collection Fall 2010 will incorporate some of my unique tattoo designs to give the line an even more personal connection."

Nine West Creative Director Fred Allard said, "I am constantly enamored by people's personal sense of style in all aspects of their life. Taking inspiration from Joss' unique free-spirit, effortless creativity and beautifully-designed tattoos, this collection will incorporate her mind, body and soul to create some wonderfully imaginative footwear."

With a strong emphasis on craftsmanship and details, the Nine West Vintage America Collection evokes a nostalgic heritage feel with styles that have a relaxed, worn-in, and aged aesthetic. Incorporating metalwork, fringe, embossing, patchwork, and plaid in many of the designs, Allard also uses distressed leathers and fabrications throughout the collection.

Nine West Footwear Corporation


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