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Who has the wow factor in fragrance?
Apr '10
Who has the wow factor in fragrance? Which perfume is just perfect? Is it a masterpiece from a Milan maestro? A chic little number from The House of Paris? Perhaps an edgy American design superstar?

Whatever the perfume preference, find a winner among the fabulous fragrances being honored at this year's FiFi Awards and Celebration on June 10th in New York City.

Get a sneak peak at the finalists names on website in the press room , then try them all at a favorite retailer and vote it a FiFi winner. The FiFi online consumer vote begins Wednesday April 28th all the way through to Wednesday May 19th. Follow this link:

Just in time for Mother's Day - look out for 30 days of fragrance giveaways.

This year, more than ever before, all the social networks are incredibly active with breaking FiFi news, comments, blog postings, videos, celebrities and the most watched “behind – the - scenes”. FiFi updates are posted on a regular basis and it's all creating excitement and buzz. So find out the latest FiFi who's who and what's what, post a comment or just have fragrance fun.

Rochelle Bloom, President of The Fragrance Foundation, the non-profit organization that presents this annual event, comments “The FiFi's are considered the “Oscars” of the fragrance community where the amazing talents of the fragrance world are awarded a coveted FiFi crystal statuette to honor and recognize their perfume creations.”

It is always a star-studded and elegant evening. A fragrant red-carpet where captains of industry from L'Oreal, Coty, P&G, Estee Lauder and Christian Dior, to name but a few, enjoy rubbing perfumed shoulders with celebrities and fashion designers who have created their own signature scents as well as VIP's from the world of entertainment, TV, movies and recording artists.

This year's FiFi Awards and Celebration will welcome among others:
Mary J. Blige, Saffron Burrows, 50 Cent, Randy Jackson, Kim Kardashian, Michael Kors, Ali Mcgraw, Molly Sims, Mira Sorvino, Usher and Sofia Vergara.

The Fragrance Foundation

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